JOHNSON SMITH COMPANY
SARASOTA, FLORIDA

The Johnson Smith Company, established in 1914 by Alfred Johnson Smith after initially launching his business in Australia, is recognized as one of America's oldest catalog companies. Operating from its inception out of Chicago, it eventually relocated to several strategic locations before settling in Bradenton, Florida, in 1986 within a purpose-built facility to enhance customer service through advanced technology. Historically, the company capitalized on sociocultural needs during times like the Great Depression with its extensive catalog offering, providing an invaluable distraction and joy. The present-day Johnson Smith catalog, known as 'Things You Never Knew Existed' (TYNKE), continues this legacy of delivering entertainment and wonder to customers nationwide. The early 1990s saw a strategic expansion with the inclusion of Betty's Attic®, offering nostalgic and limited edition items catering to diverse age groups, from baby boomers recalling yesteryears to younger generations. Subsequently, in 2002, the company introduced Full of Life®, focusing on products promoting health and smarter living, such as advanced medical devices and daily living aids. Johnson Smith maintains its legal corporate headquarters in Sarasota, Florida with W P Hoenle serving as Chairman, Ralph Hoenle as President, and Kim Hoenle as Vice President. The company is incorporated under Florida law with the filed number J47638 since December 17, 1986, and retains a dynamic operational presence consistent with its history of adapting to socio-economic conditions while expanding product offerings. With a commitment to serving American households through innovative catalogs, Johnson Smith remains an influential catalog retailer. For more information about their diverse range, visit the company's website at johnsonsmithcompany.com.