JOHNSON OUTDOORS LLC
MIAMI, FLORIDA

Johnson Outdoors Inc. and its subsidiaries and affiliates (the "Companies") respect individual privacy and value the confidence of their employees, customers, business partners and others. The Companies strive to collect, use and disclose personal information in a manner consistent with the laws of the countries in which they do business, and pride themselves on upholding the highest ethical standards in their business practices. This Privacy Policy (this "Policy") sets forth the privacy principles that the Companies follow with respect to personal information transferred from the European Union (the "EU") to the United States, and all other personally identifiable information received by the Companies from employees, customers and consumers whether from the EU or elsewhere. The United States Department of Commerce and the European Commission have agreed on a set of data protection principles and frequently asked questions (the "Safe Harbor Principles") to enable U.S. companies to satisfy the requirement under European Union law that "adequate" protection be given to personal information transferred from the EU to the United States. Consistent with its commitment to protect personal privacy, the Companies adhere to the Safe Harbor Principles. On October 6, 2015, the Court Justice of the European Union invalidated the Safe Harbor Agreement, however Johnson Outdoors and its subsidiaries and affiliates have made a commitment to continue to comply with the privacy principles explained below. The Companies will continue to monitor developments on this issue and will update this policy if necessary. Notice. Where the Companies collect personal information directly from individuals in the EU or elsewhere, they will inform them about the type of personal information collected, the purposes for which they collect and use the personal information, and the types of non-Agent third parties to which the Companies disclose or may disclose that information, and the choices and means, if any, the Companies offer individuals for limiting the use and disclosure of their personal information. "Agent" means any third party that collects or uses personal information under the instructions of, and solely for, the Companies or to which the Companies disclose personal information for use on their behalf. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information to the Companies, or as soon as practicable thereafter, and in any event before the Companies use or disclose the information for a purpose other than that for which it was originally collected. Where the Companies receive personal information from their subsidiaries, affiliates or other entities in the EU or elsewhere, they will use and disclose such information in accordance with the notices provided by such entities and the choices made by the individuals to whom such personal information relates. Choice. The Companies will offer individuals the opportunity to choose ("opt-out") whether their personal information is: (a) to be disclosed to a non-Agent third party, or (b) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. For sensitive personal information, the Companies will give individuals the opportunity to affirmatively and explicitly ("opt-in") consent to the disclosure of the information to a non-Agent third party or the use of the information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. The Companies will provide individuals with reasonable mechanisms to exercise their choices. Onward Transfer. The Companies will obtain assurances from their Agents that they will safeguard personal information consistently with this Policy. Examples of appropriate assurances that may be provided by Agents include: a contract obligating the Agent to provide at least the same level of protection as is required by the relevant Safe Harbor Principles, being subject to EU Directive 95/46/EC (the EU Data Protection Directive), Safe Harbor certification by the Agent, or being subject to another European Commission adequacy finding. Where the Companies become aware that an Agent is using or disclosing personal information in a manner contrary to this Policy, the Companies will take reasonable steps to prevent or stop such use or disclosure. This privacy policy identifies the type of information Johnson Outdoors, its affiliates and subsidiaries (collectively, "Johnson Outdoors"), collects from its customers and how Johnson Outdoors uses this information. Your use of this website may also be governed by other terms and conditions contained on separate user agreements. If you have any questions about this policy, or the manner in which Johnson Outdoors uses personal information, we encourage you to contact us at Johnson Outdoors respects the privacy of its customers and takes steps to prevent unauthorized disclosure of customer information to third parties. Customer information includes any and all information received by Johnson Outdoors from its customers, whether such information is received by email, online forms, telephone, facsimile, mail or otherwise. Johnson Outdoors stores this information to enable it to fulfill orders or to improve the level of service to its Customers. Johnson Outdoors also shares certain personal and/or financial information with its merchant account and banking vendors to process orders and payments and with common carriers to ship products to you. Unless required by law or by court order, Johnson Outdoors will not disclose, share or sell any customer information to any other third party without your prior authorization. Unless otherwise stated, this privacy policy does not apply to information posted by users to publicly accessible portions of our websites, including but not limited to, online forums, bulletin boards, dealer listings or online auction services.