JM FIELDS, LLC
MIMS, FLORIDA

Observation: Food is not only seasonal but in places like L.A. and N.Y. it goes in and out of style the same as fashion. A restaurant poster campaign. Other posters in production. An Indian cosmetics company whose products are particularly good for your skin. "Mixed up music for mixed up times" provided a sufficient challenge to fundamentalists that station management received death threats. The campaign gave new meaning to the phrase "Top 40s, with a bullet." Two months after the ads went up they came back down. A modern twist for a "White Shoe" law firm. The job offer acceptance rate a Balanced Life. Insight Hybrid: Making the World a Better Place. S2000 sports car: Revenge. Cross-Selling Retail Meets Social, Camping For REI I proposed placing cards, with entertaining outdoor stories, on/in store items. These would direct people to other products. For example, a person tries on a pair of pants, reaches in a pocket, and finds a card reading: Last night a group of elves camped in this pocket. They stayed up until the sun came around, dancing by the light of a tiny Goal Zero solar powered lamp. A word of caution. If you prefer that elves do not dance in your pockets, keeping you awake, we suggest that you purchase our human-sized solar gear. The full-size Goal Zero products have buttons that are too large for elf-size hands to operate. Keep this card and follow this map on a short hike across the store. It will lead you to all of our Goal Zero solar products. The campaign I wrote for them was "If you're going to be stupid be smart." Motorcycle riders often push their luck, even to the point of doing tricks. (Wheelies on a highway, building ramps and jumping over cars, etc....) Each ad would show a rider in the process of doing something stupid. For six months of the year on Wednesdays, St. John’s ships perform an orchestrated, semi-melodic, horn-honking cacophony bon voyage to the departing cruise liners. Mr. Williams also wrote his first symphony while in the military, stationed in St. Johns. We would have an accompanying Colorful Cultures and their Music website, Instagram account, Facebook page. Observation: Food is not only seasonal but in places like L.A. and N.Y. it goes in and out of style the same as fashion. A restaurant poster campaign. Other posters in production. An Indian cosmetics company whose products are particularly good for your skin. "Mixed up music for mixed up times" provided a sufficient challenge to fundamentalists that station management received death threats. The campaign gave new meaning to the phrase "Top 40s, with a bullet." Two months after the ads went up they came back down. A modern twist for a "White Shoe" law firm. The job offer acceptance rate a Balanced Life. Insight Hybrid: Making the World a Better Place. S2000 sports car: Revenge. Cross-Selling Retail Meets Social, Camping For REI I proposed placing cards, with entertaining outdoor stories, on/in store items. These would direct people to other products. For example, a person tries on a pair of pants, reaches in a pocket, and finds a card reading: Last night a group of elves camped in this pocket. They stayed up until the sun came around, dancing by the light of a tiny Goal Zero solar powered lamp. A word of caution. If you prefer that elves do not dance in your pockets, keeping you awake, we suggest that you purchase our human-sized solar gear. The full-size Goal Zero products have buttons that are too large for elf-size hands to operate. Keep this card and follow this map on a short hike across the store. It will lead you to all of our Goal Zero solar products. The campaign I wrote for them was "If you're going to be stupid be smart." Motorcycle riders often push their luck, even to the point of doing tricks. (Wheelies on a highway, building ramps and jumping over cars, etc....) Each ad would show a rider in the process of doing something stupid. For six months of the year on Wednesdays, St. John’s ships perform an orchestrated, semi-melodic, horn-honking cacophony bon voyage to the departing cruise liners. Mr. Williams also wrote his first symphony while in the military, stationed in St. Johns. We would have an accompanying Colorful Cultures and their Music website, Instagram account, Facebook page.