IT'S OUR NATURE, INC.
CLEARWATER, FLORIDA

My company, It’s Our Nature (ION), evolved as I needed to evolve. It guided me to Mother Nature, to the local community of markets and festivals, to the world of organic agriculture and socially responsible product creation. Two years before our 20 year anniversary, in 2014, I felt my readiness to seek another path but this time I knew I could not take what ION had become with me. I resisted the traditional marketing of a business for sale. I felt that if I was clear and patient the right person would find me. A number of prospects expressed interest. It was a difficult fit. Not only did the new owners need to embrace blending our health with the health of our Earth, they needed the savvy and stamina to operate a mobile store. They had to acknowledge and enjoy the painstaking undertaking of continual customer education, as well as their own. And commit to a worldview of how this little company fits into the big picture of change. And then Kim stopped by my booth with a few pointed questions about It’s Our Nature and my intentions. That led to a very touching email exchange and a visit to our small farm on Crooked Lake. I could feel a spark glowing in both Steve and Kim’s eager, honest inquiry. Even little Emmitt brimmed with excitement as he smelled new opportunities! My heart understood their authentic desire to grow in alignment with their beliefs. Kim and Steve’s talented partnership offered so much for ION. Here it was in my own backyard …. market friends I had known for years, who I saw every week ….. were the ones I had been waiting for. ION would be in loving hands and would continue to evolve. My dream has been realized. ION now has amazing new “Guides” rising to the challenge of making this world a bit better. My company, It’s Our Nature (ION), evolved as I needed to evolve. It guided me to Mother Nature, to the local community of markets and festivals, to the world of organic agriculture and socially responsible product creation. Two years before our 20 year anniversary, in 2014, I felt my readiness to seek another path but this time I knew I could not take what ION had become with me. I resisted the traditional marketing of a business for sale. I felt that if I was clear and patient the right person would find me. A number of prospects expressed interest. It was a difficult fit. Not only did the new owners need to embrace blending our health with the health of our Earth, they needed the savvy and stamina to operate a mobile store. They had to acknowledge and enjoy the painstaking undertaking of continual customer education, as well as their own. And commit to a worldview of how this little company fits into the big picture of change. And then Kim stopped by my booth with a few pointed questions about It’s Our Nature and my intentions. That led to a very touching email exchange and a visit to our small farm on Crooked Lake. I could feel a spark glowing in both Steve and Kim’s eager, honest inquiry. Even little Emmitt brimmed with excitement as he smelled new opportunities! My heart understood their authentic desire to grow in alignment with their beliefs. Kim and Steve’s talented partnership offered so much for ION. Here it was in my own backyard …. market friends I had known for years, who I saw every week ….. were the ones I had been waiting for. ION would be in loving hands and would continue to evolve. My dream has been realized. ION now has amazing new “Guides” rising to the challenge of making this world a bit better. A vision to connect the wellness of oneself to the health of the Earth and all her creatures. A vision to move in the Rhythm of Nature. A vision to choose experiences and products that respect our Earth and our global community. It’s Our Nature® promotes products and outdoor experiences that connect our health with the health of the earth. Healthy-Wear for People Who Care® reflects a wide selection of products screened for social and environmental responsibility. Moving in the Rhythm of Nature encourages movement in our natural world. Products are made with “chemical-free” fiber The labor to create the product is fair; no sweatshops! Featured Products