INTERNET MARKETING LOGIC, INC.
FORT MYERS, FLORIDA

cost seems like the first thing talked about.  A well-rounded SEM (Search Engine Marketing) budget should be divided among several spending channels. The largest budget should be concentrated in Organic SEO or Natural listings. The organic SEO represents search results that are listed in the middle of the page. The second spending budget should be in paid ads or paid placement. The paid ad placement is the sponsored area at the very top, right side and very bottom of the results page. The third area of spending is called inclusion – paid directories, indexing and referral sites that requires a fee to be included. Lastly, a budget needs to be determined for local and social. Local internet yellow pages, Google local, Bing local and all the areas a customer looks for addresses and phone numbers need to be considered when determining a budget. Our company groups local directories with social management.  Most good SEO experts have a formula on how to divide the clients budget among these four areas. Every client is different but my typical budget division is 60, 25, 10, 5. Internet Marketing Logic Internet Marketing Logic, Naples SEO ©