IMAGINEGO INC
JACKSONVILLE, FLORIDA

Health Insurance Product Design imagine.GO provides product design service for any health insurance line of business – On or Off Exchange, Group or Medicare Advantage. We use various pricing devices, Copay/ Coinsurance, Deductible, Out-of-Pocket Expense, Network Size, and others, to come up with differentiation in the market and align to your care or population management programs. In a managed margin business, you must find ways to add new sources of revenue without increasing the workload of your staff. imagine.GO provides exchange and benefits administration development services. Our approach includes industry best practices, benchmark comparisons, and launch planning for your public/private exchange marketplace. A company’s value boils down to the sum of the decisions it makes and executes. Lack of attention to the decision-making process in your Go-to-Market Plan can thwart the best-designed business models and undermine performance in the organization that delivers them. imagine.GO provides full Go-to-Market services based on our modelH SAVE methodology. We will help you crush your product launch. A company’s most valuable resource is its employees. With one-employer careers gone forever, your organization is striving to compete in a highly competitive, global economy. You need all of your employees feeling valued and moving in the same direction. imagine.GO provides training services focused on successful Sales, Innovation, Agile Development and Cultural Competency. imagine.GO helped design and launch our e-commerce/rewards storefront product and our new Pathways product as well. All in a couple of short months. I am impressed with his consistently outstanding speed and quality of work product. imagine.GO are a bunch of dynamos! May I just say how completely blown away we are with their insights, approach, and connections. They get it, fast! Their business model development process for healthcare technology (modelH) has propelled an initial idea into customer discovery meetings in record time. We went from the whiteboard to the boardroom of a major insurance plan with a viable business model in a matter of weeks. We love working with imagine.GO and look forward collaborating with them closely on our future business development initiatives. I wanted a way to evaluate new business models that understood and utilized our core competencies, but allowed us to bring new value to the market. Especially in “blue ocean” markets where we could grab market share and eventually dominance like we have in our core market. We used imagine.GO and the modelH method to design several pivots and exercise them across the organization for feedback. imagine.GO did a great job of not only designing the models but also making sure the criteria for understanding them – and adjusting them with the other business executives – was clear. Through this process we found a winner and were able to partner with a major health plan to bring it to market. We also plan on using imagine.GO and modelH method to now launch our new business model. imagine.GO - Business Model Innovation for Healthcare Health Insurance Product Design imagine.GO provides product design service for any health insurance line of business – On or Off Exchange, Group or Medicare Advantage. We use various pricing devices, Copay/ Coinsurance, Deductible, Out-of-Pocket Expense, Network Size, and others, to come up with differentiation in the market and align to your care or population management programs. In a managed margin business, you must find ways to add new sources of revenue without increasing the workload of your staff. imagine.GO provides exchange and benefits administration development services. Our approach includes industry best practices, benchmark comparisons, and launch planning for your public/private exchange marketplace. A company’s value boils down to the sum of the decisions it makes and executes. Lack of attention to the decision-making process in your Go-to-Market Plan can thwart the best-designed business models and undermine performance in the organization that delivers them. imagine.GO provides full Go-to-Market services based on our modelH SAVE methodology. We will help you crush your product launch. A company’s most valuable resource is its employees. With one-employer careers gone forever, your organization is striving to compete in a highly competitive, global economy. You need all of your employees feeling valued and moving in the same direction. imagine.GO provides training services focused on successful Sales, Innovation, Agile Development and Cultural Competency. imagine.GO helped design and launch our e-commerce/rewards storefront product and our new Pathways product as well. All in a couple of short months. I am impressed with his consistently outstanding speed and quality of work product. imagine.GO are a bunch of dynamos! May I just say how completely blown away we are with their insights, approach, and connections. They get it, fast! Their business model development process for healthcare technology (modelH) has propelled an initial idea into customer discovery meetings in record time. We went from the whiteboard to the boardroom of a major insurance plan with a viable business model in a matter of weeks. We love working with imagine.GO and look forward collaborating with them closely on our future business development initiatives. I wanted a way to evaluate new business models that understood and utilized our core competencies, but allowed us to bring new value to the market. Especially in “blue ocean” markets where we could grab market share and eventually dominance like we have in our core market. We used imagine.GO and the modelH method to design several pivots and exercise them across the organization for feedback. imagine.GO did a great job of not only designing the models but also making sure the criteria for understanding them – and adjusting them with the other business executives – was clear. Through this process we found a winner and were able to partner with a major health plan to bring it to market. We also plan on using imagine.GO and modelH method to now launch our new business model.