IMA CREATIVE INC.
NAPLES, FLORIDA

IMA creative whiz The business and creative professionals of IMA creative, like a bright, shiny object made of wheels, gears and widgets, operate as a well-oiled machine. Everyone on the marketing team, including the client, plays a vital role in the success of a project. Our graphic designers, copywriters, PR specialists, web developers and account executives all approach a project from a different perspective, and think with opposite sides of the brain, but we all share a vision – originating with your vision – and resulting in marketing campaigns that inspire and motivate your target audience. Informed by a wealth of experience, and on top of current trends and new technologies, every team member is an original – a unique personality. We’ve all worked with small and large companies and have experience in both consumer and B2B marketing. We are all award-winners with impressive portfolios that span many industries: real estate, medical, legal, financial, retail, restaurants, online services, arts, not-for-profit and everything in between. Queen bee and alpha marketer, Gail Webster has more than 30 years experience in Advertising and Marketing Communications across both the agency and corporate sectors. The goddess of Type A personalities, she has covered everything from conceptual and brand development to production, creative operations and overall management. This breadth and depth of experience prepared her well to strike out on her own. As president of IMA creative, she manages the agency’s workflow and operations, and maintains client relations and communications on a daily basis. Gail has extensive experience working for some of the world’s biggest brands, including GE, Owens-Corning, 3M and Xerox. From her first advertising job in a Cleveland jingle company, she ascended to a succession of ad agencies, handling Production and Traffic on the aforementioned accounts and many others – establishing budgets and timelines, keeping everything on schedule. Her in-house experience includes Director of Advertising Production for Matrix Essentials (now owned by L’Oreal) where she reorganized the advertising department and launched Biolage, the first ecological hair care line. It accounted for 46 percent of the company’s sales in its first year. While living in London, Gail was Marketing Communications Director for Amway Europe, with financial and project management responsibilities across the UK and continent; she managed communications activities in 26 countries in the UK, Eastern and Western Europe, comprising 23 different languages. In a similar role for Xerox, she was European Communications Director, traveling extensively from the Czech Republic to Bulgaria to Slovenia. Gail’s return to the States landed her in sunny Naples. After a stint at AdvertisingWorks, Inc., where she specialized in Southwest Florida real estate development clientele, including Centex Homes, West Bay Club, and DeAngelis Diamond Construction, she determined the time had come to build her own business. Initially, she created Maven Group, a compact, boutique style agency, then was offered the opportunity to purchase the former Image Marketing Associates and decided it was a great fit for her and the firm. Now known as IMA creative, the agency has tremendous “street cred” throughout Southwest Florida and a reputation for outstanding, strategic creative work and excellent client service. We are perfectionists. Every member of our team is hardwired to stay on it till we meet our own very high standards, and surpass yours. IMA creative Collaborator Think of us as your Virtual Marketing Department. IMA Creative is a full-service advertising agency – we do it all and we do it well. As your VMD, we’ll become an extension of you, contributing our marketing expertise as we join forces to achieve your goals. Doing great work that produces results inspires us, and as your VMD, it will be our very enjoyable task to identify and communicate your brand in a manner that will inspire your target market to want and believe in what you have to offer. IMA creative Professional From exploring brand identity, to formulating a marketing plan, to crafting a creative strategy, to conceptualizing and executing integrated advertising and PR campaigns, marketing is both a creative process and serious business. There is nothing we take more seriously than your business, your brand and your bottom line. Your Virtual Marketing Department is standing by to provide you with the marketing services you need, whether extensive or limited, long-term or short term. Use our expertise in advertising, public relations and brand development, as well as websites and all new media, to take your marketing to a new level.