IGNITION BRANDING, INC.
SARASOTA, FLORIDA

Contact Ignition Branding A FIRM THAT IGNITES YOUR SUCCESS… It is the only step in the business process in which all of your assumptions are tested by the metrics of your customers’ needs, the media’s scrutiny and the inevitable comparisons to your competitors. To execute this step successfully, it takes courage, smarts and the will to strive for something better than what you are doing now. At Ignition Branding, we pride ourselves on being skilled and experienced guides in navigating this process. Headquartered in , we are retained by national brands to help conceive and produce integrated communications solutions which generate awareness and stimulate demand to drive sales. Ultimately, we strive to build sustained consumer preferences for brands, and over the long term, increase brand equity for our clients. We work with established and incubating companies to ignite sales and develop campaigns and messaging that build off their strengths, and thread all “messages” about a client’s products or services to reinforce a company’s unique selling proposition to motivate sales activity. Each Ignition client has a dedicated Account Team responsible for clearly understanding and helping mold a client’s sales and communications program. This understanding is central to the internal and external message development and outreach process. The team structure enables us to establish relationships on a client’s behalf while monitoring industry trends and cultural shifts that impact the bottom line. All Account Executives are seasoned marketing practitioners with proven track records of solidifying strategic partnerships that positively impact our clients’ business objectives. Account Executives have brand development and sales experience, and work under the direction of a senior executive assigned to oversee the business relationship. We provide competitive salaries and benefits, including a corporate profit sharing plan, as well as a professional development and training program. Ignition is an equal opportunity employer and values diversity in the workplace. Ignition offers capable students a semester-long program that will prepare them for a position within the communications industry. We utilize and teach proprietary methodologies (Communications Strategy Process™) that have been finely tuned through work with our clients over many years. At our firm, no two days are the same. It’s very fast paced and quite challenging. At a result of the internship, you’ll uncover strengths and identify career opportunities. Daily activities will include all facets of marketing communications, including company research; brand positioning and messaging; sales and marketing plan development; target sales list preparation and online verification; content development and distribution; media relations; case study writing; award entry submissions; event planning and production; agency social media; advertising strategy, sports and event sponsorship management; non-profit pro bono work; celebrity endorsements; and new business research. Ignition’s graduate apprentices are immediately engaged in client branding campaigns, and challenged to compete for coveted positions as full time salaried consultants. We link you with connections and opportunities that arise through our work with brands around the world. Our management team has mentored hundreds of students from prestigious colleges and universities, including NC State, Duke, UNC Chapel Hill, Wharton, Indiana University, University of Tampa, University of South Florida, Saint Leo University, Stanford, Indiana, University of Florida, Eckerd College, Syracuse, Florida State University, University of Central Florida, and many more. Here at Ignition, your daily activities will include all facets of marketing communications including research, positioning, sales messaging, event planning, advertising strategy, event production, sports sponsorship management, celebrity endorsements, and business development. During your apprenticeship, you will work on a number of individual and group projects and attend meaningful client meetings and events. No two days will be the same. It’s fast paced and challenging, but fun! We will help you find your strengths and guide your career. Ideal candidates will hold a 4-year degree in marketing communications, have strong interpersonal skills, be able to adapt to shifting client priorities, and enjoy teamwork in a fast-paced, creative environment. Responsibilities include creative problem solving, communications planning, project coordination, client relations, media relations and business development research. At the heart of our business is the AE. They are experienced, day-to-day communication counselors for our clients who invest time to learn our client’s business so they can write and speak on their behalf. It goes without saying that our AEs are smart, quick on their feet, and well connected with media and celebrities. AEs should have minimum of 3-4 years’ experience at a marketing agency with a track record of working on several accounts concurrently. The best education to prepare for a career with our firm is business, marketing, journalism, advertising or mass communication. A number of law school grads have excelled with us too. We’re always on the lookout for branding gurus from the cold northern states that want to work in sunny Florida developing sales and communication programs for our clients. In this role, you’ll participate in our initial Discovery meetings with prospective clients, helping us draft proposals and recommendations. If we’re retained by the client, the work moves to developing marketing and sales plans and then leading the team of Account Executives assigned to the project. You should bring a track record of offering high caliber insight with proven ability to manage internal resources and client engagements while working broadly with freelance specialists to ensure the highest possible service. This position requires prior consulting experience with a leading digital, ad, PR or branding firm, coupled with strong analytical skills; and most importantly, outstanding communication skills.