HUMAN RESOURCES SIMPLIFIED, LLC
SARASOTA, FLORIDA

With 20+ years of experience, we have seen it all. You’ll also enjoy receiving our best counsel, advice and guidance and straightforward honesty (yes, it may hurt) as we work with you, not just for you, so that you achieve your business goals. Real Estate Business Owner and Former Military Officer Jean was a pleasure to work with! We hired her to ensure our new software product was HIPAA and HR Compliant and she gave us a complete audit with detailed findings. I highly recommend her services and I will hire her again! During the time that my company recruited for her hospital, I felt honored to work with Jean. Jean was always professional and knowledgeable. She also had excellent communication skills. Jean knew how to handle every situation and I miss working with her very much. I can highly recommend Jean. Medical Doctor and Clinical Business Owner March Interview: Ben Soka on… Your Business Needs a Modern Website with a Fresh Design! In our March interview, Ben Soka of Zora Creative discusses why Your Business Needs a Modern Website with a Fresh Design! Q: If you are starting a new business, what role does creating a website play? A: A website is where all of the avenues of your marketing efforts lead to. If you have print materials like business cards and flyers, social media, listings online like Google My Business, and word of mouth – everything leads to this important marketing tool. Some businesses choose to start off with a Facebook page, but you’re very limited in branding and your sales presentation. Q: If you have a current business and your website is more than ten years old, what are the reasons Your Business Needs a Modern Website with a Fresh Design? A: An e-commerce addition can be a great way for you to monetize your site. Most WordPress themes come with a store that is ready to go. So this doesn’t have to be huge budget killer. Having a ‘Store’ button at the top isn’t good enough. Make sure to have great call-to-actions with well-written lead text. WordPress and similar content management systems are extremely sophisticated with inventory, payments, and targeting customers with upsells and cross-sells. Q: Within WordPress, there are themes. What are themes? How do themes tie into a company’s branding? A: WordPress will not work without a theme. A theme is the overall style of the site on the front-end and often in the admin. Most themes have options, which are configured by a designer or someone setting up a site themselves. Some examples are changing colors and fonts. A good designer will use a well-coded theme and then put their own spin on the design through customizing things. We spent over 4 years making our company’s theme, which we use for most of our customers. Q: It is said that images evoke emotions and that people prefer images over text. Logos help users to immediately recognize the company and its purpose. How do you guide clients in selecting the best images? A: Someone is always trying to break into your site, no matter how obscure you may think your business is at the moment. Almost always it is a script sent out from another country looking to input some kind of spam like ads or backlinks to hackers’ clients. To mitigate these effects you should use a good security plugin like Wordfence to limit failed login attempts and create a Firewall. Use a very good password. This will work for most people. A: All sites should be responsive with the exception of a few, which should be served up a mobile version. Facebook currently has a separate mobile version because the application is completely different so changing the layout would not work. However, most businesses will future-proof themselves best by having responsive design. A: You can use tools like Grammarly, an app that has browser extensions. This or any similar product could fix any errors you have made. A: Making a website found can be quite a tricky and competitive task called Search Engine Marketing. I often recommend a new site use Google Ad Words or Facebook Ads since it will be hard to find while it is building up credibility. The best way to build trust is to have a site that is robust with quality content with keywords your target audience would be searching for. This involves finding out what to write about and making that information ‘cornerstone content’ or the best information resource. Quality over quantity. Share it on social media and reach out to people in your industry to link to it. A: Analytics is a great way for a website owner to track the results of their hard work. You can get to know the different demographics of your visitors and maybe cater new content to segments you didn’t know were interested in your business. You can see what pages are engaging by viewing time on spent on various pages. A: Lots of companies will hire someone to write content. Just make sure to let them know your goals, target audience, who you might want to link to it, and emphasize the quality needed. Ask yourself if you’d share that on Facebook. Or if you were another company, would they put their name behind a link to your site. in Bradenton, FL. He is a graduate of Columbia College of Art and Design. Zora Creative strives for user-friendly, full-featured, and visually stunning websites that rank high in Google. They work with local businesses to provide them a unique online presence that most effectively markets their product & message. He With 20+ years of experience, we have seen it all. You’ll also enjoy receiving our best counsel, advice and guidance and straightforward honesty (yes, it may hurt) as we work with you, not just for you, so that you achieve your business goals. Real Estate Business Owner and Former Military Officer During the time that my company recruited for her hospital, I felt honored to work with Jean. Jean was always professional and knowledgeable. She also had excellent communication skills. Jean knew how to handle every situation and I miss working with her very much. I can highly recommend Jean.