HISPANIC RESEARCH INC.
MELBOURNE, FLORIDA

Mission To educate corporate America on the U.S. Hispanic market in order to eliminate prejudice and discrimination that stems from corporate ignorance. To give Hispanics a voice in corporate America. To eliminate divisiveness by helping Hispanics have a sense of belonging in the United States Hispanic Research Inc. is a small minority owned business founded by Ricardo A. López. Mr. López started studying the U.S. Hispanic market in 1979 while attending college in Wilkes-Barre, Pa. His passion for researching the Hispanic community intensified when he started his first business, VRC Inc., in 1988. One of the services offered by VRC Inc. was Hispanic Research. Very few companies were taking the Hispanic market seriously in the 1980s and the business was kept under the VRC Inc. umbrella. In 1996 Mr. López felt that there was enough commitment from corporate America to justify a company dedicated solely to the U.S. Hispanic market. Hispanic Research Company started as a division of another venture, Qualitative Video Inc. The Hispanic research services became so successful that Mr. Lopez decided to stop doing business as Qualitative Video Inc. Hispanic Research Inc. was incorporated in June, 1999 in Edison, NJ. The company grew its client base and soon became a leader in Hispanic Marketing Research. Due to the number of clients based in South Florida, it was important to have a presence in the region. Otto J. Rodriguez joined the company to head its operations in Miami, FL in 1999. Today, Hispanic Research Inc. serves both national and international clients. The 2000 Census gave evidence of the importance of the U.S. Hispanic market in terms of numbers. Hispanic Research is here to provide insight into what these numbers are all about! “Ricardo Lopez and Otto Rodriguez at Hispanic Research, Inc. are the gold standard when it comes to any kind of Hispanic consumer studies - interviews, focus groups, ethnography, in-homes, intercepts, etc. They work closely with you to understand the purpose of the research and tailor the work and target interviews appropriately. Their breadth of understanding of the diversity within the Hispanic market is outstanding, from country of origin to acculturation and class / income. As a result, they are able to help you focus your studies directly where you can realize the most value. I have worked with them many times and recommend them without reservation.”  “Ricardo is a business consultant with deep, wide knowledge of the Hispanic market and the years of expertise to make any project a success. He is an excellent teacher of all this related to Hispanic marketing and is also a consummate professional. He is an asset to any project you can think of. Take the time to tap into his excellent expertise!” Lori Hamilton, Owner, Prosperity Productions, and What If Productions “When I require a Spanish speaking research partner for a project, there is never hesitation in my choice of Ricardo Lopez. In all circumstances where I have worked with Ricardo, my client has given positive feedback on his demeanor, professionalism, skills and warm, friendly personality. My company specializes in healthcare which requires a certain degress of technical acumen and command of a unique language. Ricardo has always been a quick study who is prepared for his work, regardless of industry. I highly recommend Ricardo as a Qualitative Research Consultant." “Ricardo has helped on on multiple projects. We rely on his expertise in multiple areas. He is a top rate bi-lingual focus group moderator and an expert in the US Hispanic consumer. We value his service and expertise. In our business, repeated use of a service provider is endorsement enough. We will continue to use Ricardo and Hispanic Research Inc. as the opportunities present themselves.”  “Ricardo has deep knowledge of his subject area, and has associates that help bring your project to fruition effectively and efficiently. As a supplier of market research services, this is a great asset.”  Mr. López has been studying the U.S. Hispanic market for over 25 years. He is often quoted as a Hispanic market expert in business and consumer publications. Some of these publications include QRCA Views, Quirks, Advertising Age, Marketing News, MRA Alert, as well as many national and local newspapers. Mr López understands the complexity of the U.S. Hispanic community. His own Hispanic heritage includes Venezuela, Cuba, Puerto Rico, Costa Rica, and Spain. He has also worked extensively in Mexico, for the government of Spain and is fluent in both English and Spanish. If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!  Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market. Business and consumer focus groups.