HERNAN TAGLIANI, LLC
ORLANDO, FLORIDA

“I was thrilled to have Hernan Tagliani speak at our iHeartMedia Orlando 2017 Sales Kickoff meeting. Because we operate 11 multi-cultural radio stations, it is important to make sure our commercial messaging is relevant to each of our audiences. This is especially true with our Hispanic stations, Rumba 100.3 and ALMA, where the content and commercials are in Spanish, presenting an even greater challenge of connecting culturally with the audience. Hernan’s explanation of the differences between “trans-creation” and transcription really made an impact with our Account Managers whose experience is primarily with general market listeners.“ "The Hispanic market is one of the most energetic, dynamic, and profitable markets in America today. In this information-rich work, Tagliani lays out the facts, clears up misconceptions and gives solid, real-world reasons why American companies need to address the Hispanic marketplace. He shows how they not only need to embrace the opportunities in serving the Hispanic market, but how to dramatically benefit by doing it." "I’ve known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home." "I’ve known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home." The Hispanic market is one of the most energetic, dynamic, and profitable markets in America today. in this information-rich work, Tagliani lays out the facts, clears up misconceptions and gives solid, real-world reasons why American companies need to address the Hispanic marketplace. He shows how they not only need to emrace the opportunities in serving the Hispanic market, but how to dramatically benefit doing it. I was thrilled to have Hernan Tagliani speak at our iHeartMedia Orlando 2017 Sales Kickoff meeting. Because we operate 11 multi-cultural radio stations, it is important to make sure our commercial messaging is relevant to each of our audiences.