HERITAGE FINANCIAL ADVISORY, LLC
JACKSONVILLE, FLORIDA

Heritage Financial Advisory, LLC is an independent financial advisory firm founded in 2001 with a mission steadfastly focused on personalized client service. Operating locally out of Jacksonville, Florida, the company prides itself on direct engagement with clients and their families, devoid of obligations to any parent brokerage firm or large corporation. Their strategy prioritizes income generation followed by responsible asset growth, emphasizing the preservation of capital through reasonable returns. Heritage Financial Advisory's fiduciary responsibility ensures they provide objective financial advice tailored specifically to individual client needs. The advisory services are grounded in industry best practices and leverage cutting-edge tools alongside proprietary resources. Clients benefit from a collaborative approach that integrates expertise from professionals such as CPAs and estate-planning attorneys, ensuring comprehensive strategy formation. Services offered by duly registered individuals via AE Wealth Management, LLC (AEWM), which remains unaffiliated with Heritage. Understanding the inherent risks in investment—where no strategy is immune to principal loss or market declines—the firm provides educational resources to ensure clients comprehend their recommendations thoroughly. They offer a diverse range of financial tools including annuities and insurance products, not subject to FDIC insurance but backed by insurance companies' claims-paying abilities. Their informational materials aim at broadening client understanding without constituting formal offers for buying or selling securities. The firm maintains adherence to regulatory updates with their latest annual report filed in January 2024. Heritage Financial Advisory is led by Gregory Carnivale as Manager, and details regarding contact can be found via their mailing address or provided phone numbers, ensuring accessible client relations.