HENYA DIRECT LLC
LANTANA, FLORIDA

Henya Direct is owned and operated by Henya Betras, the co-founder of Betras Plastics, Inc., which operated for almost 30 years before merging with Thermoserv, a Dallas-based company in which Henya maintains partial ownership.  Since 1980, Henya has serviced major corporations across all industries such as Coca Cola, NFL, Universal Studios, Anheuser-Busch, Dunkin Donuts, Cardinal Health and many more. We have the experience and expertise to help meet your business challenges. We specialize in promotional products, souvenir drinkware, food service packaging, product design and USA & Direct Overseas manufacturing.  We provide support to a host of marketing efforts in the Hospitality, Healthcare, Sports, Legal, Financial, Real Estate, and Special Events industries, among many more.  Our experience has ranged from licensing products to creating unique ideas for unique situations. Our goal is to provide creative programs, services and products for your business.  It is our job to make your job easier. Our services include Promotional Products, Custom Design, Full Graphic Design Services, Creative Consulting/Idea Collaboration, and Overseas Manufacturing. We are a certified Women's Owned Business business based in Lantana, providing quality and timely services and products at competitive prices to customers around the world. The Twins have struck a deal to sell Prince-branded merchandise throughout the year at their stadium in Minneapolis – Target Field. Items, which will include hats, shirts, pins, patches and balls, will go on sale at the Twins home opener on April 5th. The StarTribune reported that the co-branding deal could be the first of its kind for a Major League Baseball team. Why the Twins and Prince? Simple: The international best-selling musical artist was from Minneapolis. "Along with our fans, we look forward to celebrating the legacy of a man who brought an international spotlight to our great city," Twins CEO Dave St. Peter told the StarTribune. Who knows, the inflatable purple guitar could become a sought-after bit of merch. After all, the umbrellas the Twins provided fans on Prince Night in 2017 were being offered for as much as $220 on eBay. For those curious about the nuts and bolts of the co-branding deal, it seems that Delaware North Sportservice, the Twins' retail provider, negotiated it with Bravado – the company handling the merchandising and branding for Prince's estate. The word from the Twins is that Prince's family is cool with the merchandising. The Cincinnati Reds, Ohio tax officials and branded game-day merchandise like player bobbleheads are at the center of an intriguing court case that could send reverberations throughout the promotional products world. On Wednesday, the Ohio Supreme Court agreed to consider an appeal from the Reds. The Major League Baseball team argues that state tax officials have no legal basis to demand the payment of $88,000 in taxes tied to Reds-branded promotional products that the team provided to fans on game days between 2008 and 2010. The Ohio Department of Taxation, however, is doing just that, saying the Reds owe the levy. The Reds contend that they're entitled to a resale exception/exemption because they're reselling the items as part of advertised ticket sales. Ohio law exempts companies from paying tax on items they buy to resell. Lawyers for the Reds explained their position: Team officials identify certain games on the schedule they suspect fans won't be as interested in attending. To beef up ticket sales to such contests, the team advertises – and then provides – bobbleheads, player cards and other Reds-themed memorabilia as part of a fan's ticket purchase. "The price paid for the ticket includes consideration for the promotional item," Ohio tax officials take an altogether different view. They say the Reds didn't resell the promotional items as part of the ticket price, but rather gave them away for free to increase interest in games. As such, the state tax commissioner contends that the promotional items should be taxed because the Reds bought the products to be distributed as freebies and are not, in fact, part of a ticket sale. "We conclude that the Reds have not provided this board with competent and probative evidence in support of the position that it does not owe the assessed tax," . "It is the decision of the Board of Tax Appeals that the decision of the tax commissioner must be affirmed." Depending on how the court rules, the case could have sweeping implications for the promotional products industry. Should the court side with tax officials, will teams and other businesses in Ohio be discouraged from investing in branded merchandise for game-day promotions and, indeed, other events because they don't want to pay taxes on the items? Could an Ohio ruling in favor of the tax commissioner's findings influence other states to enforce similar actions? Stay tuned. We keep your personal information private and secure. When you make a payment through our site, you provide your name, contact information, payment information, and additional information related to your transaction. We use this information to process your payment and to ensure your payment is correctly credited to your account.