HEDGEWALL LLC
ORLANDO, FLORIDA

We are an independent software company based in Orlando, Florida. Our passion is creating beneficial and efficient products across many different categories. Our main focus is on developing apps for Apple’s Mac, iPad, iPhone, Apple TV, and the Apple Watch. At the center of our work is the belief that technology is a force for good. We are always working toward the goal of making things better, because even the smallest of changes can add up to something great. We consider integrity and ethics to be as important as following laws. We pride ourselves in being an upstanding and honest member of the technology community. When we design and build our products we are consistently thinking about how to apply our ethical standards and maintain integrity. We pledge to you that we do not use psychological malicious tactics or methods in our products. For example, we will not make a game that is intentionally designed to be psychologically addictive. Another example of this is the many tactics that casinos use to keep people in the casino and playing their games as long as possible. A common marketing euphemism for intentionally making a product addictive is “habit-forming”. While technically not illegal, we consider purposely making a product addictive to be highly unethical; which is why we make the distinction between following laws and being ethical. HedgeWall is both law-abiding and ethical. If you enjoy our products and use them often, we want it to be because they are good tools or you simply enjoy using them. The purpose of this website is to provide information and support for our products. We wanted to go ahead and introduce ourselves and some of the things we are planning so that people can become familiar with who we are and what we will be doing. Our main focus is developing apps for Apple’s Mac, iPad, iPhone, and Apple Watch. We have a long list of apps in our product pipeline being planned, designed, and built that span many different categories. Upcoming Products We are excited about our upcoming projects. We do not want to give away too many details until the apps are ready, so there is not much here on the site yet. We think that not everything has to be a gigantic app that encompasses every function possible to make an app useful. If our apps can help provide even the smallest improvement, then we will consider that a success because small improvements add up. To quote an old adage, “The journey of a thousand miles begins with one step.”