HAVAS FORMULA, LLC
NEW YORK, NY

Joining us from the sunny shores of Sydney, Australia, Natasha has been with the Havas Group for more than eight years, attaining both corporate and consumer experience. In her current role at Havas Formula, she leads the Jaguar Land Rover account for Havas Formula across product, lifestyle and corporate PR. She is responsible for overall account deliverables, which include media relations, event management, content creation, sponsorship amplification and internal communications. Our strategic approach can be broken into eight service areas that enable us to create powerful stories about your brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, allowing your brand to achieve relevancy and differentiate itself from the competition. We roll up our sleeves and get creative to help raise your brand’s profile in the marketplace. Havas Formula utilizes three proprietary research panels to access keen insights into key vertical target consumers. Each panel enables us to better understand motivations, buying habits and brand knowledge, which we leverage to develop comprehensive public relations programs. By regularly conducting surveys and product sampling with more than 250 participating moms, we can tap into their personal interests — from what they like to wear to what they prefer to feed their kids — and use this knowledge to help us deliver messages, launch products, and share marketing materials that more accurately resonates with moms, who make the majority of purchases in any household.