HARGRAVE CUSTOM YACHTS, INC.
FORT LAUDERDALE, FLORIDA

Need Help? About Hargrave Custom Yachts The Hargrave company was originally known as the top American yacht design organization starting in 1957 when, under the direction of legendary designer Jack Hargrave, the company played an important role in the success of companies like Hatteras, Burger, Amels, Prairie, Atlantic & Halmatic to name just a few. In 1997, shortly after legendary designer Jack Hargrave passed away, former Hargrave employee Michael Joyce returned to the company after an absence of twenty years to take over as president and CEO. Recognizing that Hargrave was far more than a design office, Joyce explained in an interview with Boating Industry International Magazine that Jack’s name was in fact a “brand name” and outlined his plans to begin construction of luxury yachts under the Hargrave banner. Bringing the Hargrave name into the future first required an admission that the yacht building industry had changed, and the most successful builders now had their own in-house design and engineering department, and the role of the independent naval architect was changing. Joyce, who had spent his career in the sales, service and distribution side of the yacht business, realized that if Hargrave was going to play a key role in the future of the industry, they would have to do it on their own and could no longer rely on builders for their future success. “In our company we measure our design objectives against Jack Hargrave’s dictum that, at the end of the day, the boat has to perform at sea. Everything else in the design process needs to bend to that single principle. It’s the right way to do it, and at Hargrave, it’s the only way to do it,” said Mr. Joyce. Michael Joyce, CEO of Hargrave Custom Yachts, has always been an innovator. Embracing the changing times and the technological miracles of our age, he has been able to employ technology without succumbing to it. As a visionary entrepreneur with a passion for the finest traditions in yachting and thirty years experience as a CEO in the industry, he knew it was the right time for a truly custom yacht in the 80′ – 150′ size range with realistic pricing to enter the market. His use of computer-aided design and contemporary modes of communication helped bring the Hargrave Company into the 21st Century. Mr. Joyce stated, “Today, demanding buyers customize everything they purchase in life. The computer industry builds computers to order, based on each individual customer’s specifications, heck, even hamburgers are now made to order so why not yachts?” Production boat have come a long way he pointed out but added they’re not for everyone. “Some people know exactly what they want and that’s why we’re here.” Michael Joyce has a way of bringing the best of yesterday and today together for a new and better tomorrow. Hargrave has grown over the past twenty years to be recognized as one of the top brand names in the mid sized luxury yacht market. As America’s favorite designers, builders, and distributors world-class custom yachts we are now well past our initial goal of 100 orders since starting our construction program. We average eight to ten yachts under construction at one time, and have six all new models currently going through development and prototyping at the Hargrave Concept Studio. Over 52% of our Hargrave owners have built more than one yacht with us and some are now on their fourth new Hargrave! Maybe it’s time for you to take a close look at Hargrave. “Anytime I call Hargrave for help they are all a bunch of ‘yes men’ - and I love it!” Our owners tell us the Hargrave support team is the best in the world at taking care of them, and we enjoy the highest reorder rate in our market segment to prove it. As a family owned business, every single person at Hargrave knows how hard you worked to reach this level of success and we are 100% focused on not only solving every problem you encounter on the water, but to anticipating and avoiding them whenever possible. If you are new to yachting you probably don’t know that your happiness, your satisfaction, and your enjoyment have almost nothing to do with what boat you buy. The truth is it all depends on what happens Back in 1981 I was sitting by the pool at a table at the Marina motor Inn in Fort Lauderdale with three big time brokers, myself, and the wealthy road contractor from New York State named Spartacus “Spot” Delia who had just bought a yacht from Bradford. The brokers were pontificating among themselves as to which brokerage company had more prestige-Ardell Yacht and Ship, Bradford Yacht Sales, and United Yacht Sales. Each broker was waxing eloquently about what made their company better than all the other competitors out there. Finally, the client just couldn’t stand it anymore, and almost screamed at us, “can I tell you guys something? People are looking for boats; they’re not looking for brokers!” That hasn’t changed a bit and the length of time on any website in any particular page confirms it. The faster they can get what they want the better chance you have may be getting a contact. Maybe a simple statement – HELPING YACHT OWNERS SINCE 1957, and even that may be bad – anything old is considered bad. Maybe ‘FOUNDED LAST WEEK, THE INK IS STILL WET’ would work better in today’s world. Hargrave Custom Yachts