GNL GOLF, LLC
LADY LAKE, FLORIDA

Founded in 2015 by John S. Ford, a seasoned expert in crafting golf clubs since the early 1970s, GNL Golf is an innovative service-based company headquartered in Lady Lake, Florida. The company specializes in advanced golf improvement techniques and operates out of a distinctive training center located in The Villages, Florida. This unique facility serves as both a research hub and club-making shop, integrating high-tech instruments alongside traditional methods to provide a comprehensive learning environment. At GNL Golf, clients benefit from John S. Ford's evidence-based approach that includes detailed assessments of equipment, set-up, body balance, aim, and clubface-to-ball impact points. Unlike conventional retail golf stores in Central Florida, GNL Golf emphasizes personalized service over product sales, aiming to elevate participants' proficiency through tailored solutions. Clients typically include weekend golfers who appreciate consistent swing patterns, though many are surprised by the insights gained from adjustments made to aspects like their putter alignments and eye-fit. This focus has led to a high return rate for further improvement sessions, illustrating the value of Ford's 40 years in club making and data collection. The company is currently managed by John S. Ford, who brings his wealth of experience directly into enhancing individual golf experiences at GNL Golf—a place described as part country club, part science lab, offering experiences that go beyond standard golf shop offerings. GNL Golf's unique approach to customer service and professional expertise has established its reputation for delivering performance improvements tailored specifically to each golfer’s style. For more details or to book a visit, clients can contact GNL Golf at (352) 751-6767 or browse their services online at gnlgolf.com.