GLOBETEK MEDIA, LLC
MCLEAN, VA

Company Globetek Media LLC Globetek Media LLC is a privately owned consulting firm specializing in developing business opportunities for our clients with a focus in Digital Video Processing, Digital Rights Management, Content Delivery Networks, Security, and Content Aggregation Solutions, for the CATV, Telco, and Mobile industries. Headquartered in Miami and with offices in Mexico City, Bogota, Medellin and La Paz, Globetek Media simplifies the challenging business of creating a footprint in digital television services throughout Latin America and the Caribbean. Advising cable, telco, broadcast, mobile and OTT operators from white board concept through to commercial launch, the Globetek team connects these video service providers with a portfolio of technologies, solutions and professional services attuned to our region’s particular needs. Informed by over 19 years of establishing and growing world markets for advanced television technologies, Yefim Nivoro launched Globetek Media, LLC in July 2012 to connect Latin America and Caribbean video service providers with the world’s leading telecommunication software, hardware and service suppliers. His extensive international sales management experience spans channel management, strategic marketing and business development for software, hardware and professional services. Recognized for broad technical knowledge of cable and telco infrastructure and expertise in video-on-demand, advertising, OTT and content aggregation, Yefim is a recipient of multiple awards from industry bodies including Canitec (Mexican Cable TV Association), SCTE(Society of Cable & Telecommunications Engineers), ABTA (Brazilian Cable Association), CCTA (Caribbean Cable Association), Tepal (Latin American Cable Association). Prior to founding Globetek Media in 2012, Yefim held senior sales positions at SeaChange International, a worldwide leader in streaming video, video-on-demand and advertising solutions. He was instrumental in positioning SeaChange as a Video on Demand market leader in these categories throughout Latin America, the Caribbean, Russia and Israel. His major accounts included the largest operators in Latin America such as Telmex, America Movil, Telefonica, Televisa, Oi, Millicom, HBO Latin America, and Megacable. Elsewhere he managed SeaChange’s sales at HOT (Israel’s largest television operator), Akado Media and Renova Media in Russia among many other large video service providers. Yefim holds a Bachelor of Arts degree in International Studies from Middlebury College in Vermont and a Master of Business Administration from Northwestern University’s Kellogg School of Management. Yefim is based in Miami, Florida. Felicia Nivoro oversees Globetek Media’s operations, accounting, finance and human resources. Felicia has over 19 years of corporate banking and financial consulting experience. She started her career at Citibank in New York as a credit analyst, later moving to Miami as a senior analyst to focus on large global multinational clients with presence in Latin America. After her tenure at Citibank, she has run her own financial consulting business, providing financial analysis services to Grupo Bimbo and Weston Foods. Felicia has a BS in Finance from the Wharton School at the University of Pennsylvania. Felicia is based in Miami, Florida. Silvestre Merino is the General Manager of Mexico for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Mexico. Silvestre is a Telecommunications Engineer with more than 14 years of experience in sales for leading multinational companies in the broadband telecommunication sector. In addition to his strong technical sales and presentation skills, Silvestre has proven expertise in areas such as customer service, systems implementation and program/project management. Silvestre has current professional certifications from SeaChange (VOD and DPI Insertion) Motorola (Digital Headend/DAC and Interactive Network) and Verimatrix (VCAS, DVB, OTT).Prior to joining Globetek Media, Silvestre worked for more than six years at TVC Latin America in charge of pre-sales, technical support and professional services organizations for the IP business unit for all of Latin America.Silvestre has a Bachelor of Science degree in Telecommunication Engineering from Instituto Tecnologico Autonomo de Mexico. Silvestre is based in Mexico City, Mexico. Bruno Cerball is the General Manager of Latin America for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Latin America. Prior to joining Globetek, Bruno was a regional sales director for Thomson Video Networks where he was in charge of sales of advanced compression and digital processing solutions in the Andean region of Latin America and the Caribbean. In the past Bruno has led product and solution sales teams in video, data and telephony for CATV, DTH and IPTV platforms, across the Americas. He began his career in 2001 as a financial advisor to a small cable television operator in Bolivia. In 2002, Bruno joined International Cable Corp in Boston, where he opened and developed the Latin America customer portfolio for RF and opto-electonic CATV solutions. He was expatriated to Venezuela to establish local sales and consultancy presence on a very dynamic market. In 2009, he assumed the role of director for international sales for 3 consecutive years, consolidating the company’s influence on the regional CATV operators. Having lived and worked in Spain, Belgium, USA, Venezuela and Colombia has given him a sharp and global perspective of the trends and markets of the broadband delivery industry. Bruno holds a B.A and M.Sc in economics from Universite Catholique de Louvain, Belgium. He is fluent in French, Spanish, English, Portuguese and Dutch. Bruno is based in Bogota, Colombia. Grigory Parra is the Senior Sales Director for the CALA region. Prior to joining Globetek, Grigory was the Head of the Latam region at Peerapp, selling optimization solutions for Internet access to telco-s and service providers for more than 6 years. In the past Grigory worked for Kathrein, which is well known for its high-quality products, providing connectivity through various types of antennas (cellular, broadcast, point to point, rfid, etc) and cable tv infrastructure. At Kathrein he was responsible for selling radio infrastructure and STB for Pay TV operators. Previously Grigory worked for Telefonica Colombia with the team that launched the DTH -Pay TV service offering. Grigory has also worked for leading technology leading companies such as Amadeus, Philips and Siemens. Grigory holds a BS in Electrical Engineering from Universidad de los Andes, Colombia, a MsC in Communication Networks at Universidad Politecnica de Madrid, Spain and a MBA at Inalde business school Bogota, Colombia. Grigory is fluent in Spanish, English and German. Grigory is based in Bogota, Colombia.