GILMER GROUP, LLC
ORANGE CITY, FLORIDA

I help companies use media and community to earn customers. I show businesses the importance of planning for the future of their digital marketing and how to get more engaged audiences, while sprinkling in a little sunshine and personality. The problem I work to solve daily focus on what we do to think about the customer first. How can we serve and manage these relationships in a way that helps customers realize businesses do respect them, are open and honest, educate them, while hitting revenue targets and extreme client satisfaction. I do this through enhancing customer experiences by working with executives to help articulate enterprise digital visions and by building consultative digital solutions. My background is in design and advertising. Connecting with the right audience, understanding what their needs are, and consulting through data and analytics how things could be better. The purpose of life, at its core, is to be happy. And if we can make potential customers happy and help them realize why they should connect and pay attention to us, and do business with us on a personal relationship level, everyone benefits. My latest training looks at what Real Estate Agents and Brokers can do to harness the powers of social media marketing to get more targeted leads, while making it feel like a nice summer vacation on a golden sanded beach. Having a passion for the automotive industry, and numerous concerns raised from friends and contacts in the industry has lead me to create a digital marketing course directed exclusively for automotive sales professionals and auto dealers looking to generate more leads and sales and making a greater impact through social media. What To Talk About on Social Media. This is the number one question I get asked all the time when evaluating and consulting on brands or professionals looking at building and growing their relationships on social media. Social media users get stuck, and its my job to help push them out of that rut. As with anything when starting out or pushing forward, its important to start by discovering what your core reasons are for using social media. Is it to keep up to date with celebrity gossip? Follow trendsetters within your industry? Keep tabs on community happenings or local sports teams? Or is it bigger than that? – do you want to use it to be seen as an expert in your field, growing your personal or business brand image? Its great that you’re questioning things, and trying to sort out what to talk about on social media. If you’re passionate about something, you are usually all in! And if your all in, you have a lot to offer people within the community of customers you do business with. Find your purpose, and explode your passion. I hope this helps! Just remember to action it, and follow though! Lets connect on Good content can be found in a variety of places. You’ve got some great content about your line of business, and its more than likely bubbling to the top and ready to share! But how often should you be sharing it? Striking that balance between informative and annoying can seem tricky. We want to provide our audience with value, but we don’t want to jump in to the deep end with too much. Or do we? We have these so called social media experts laying out the perfect times to post, how many times we should be posting on LinkedIn, Twitter, Instagram and Facebook, but in the vast seas of social media overload, are our posts merely getting lost in the clutter? Sure, reports might show that brands who post more than X times a day see drop off in the engagement rates, but guess what, if you are providing that value to your audience, what does it matter? When making buying decisions, customers rewind those feeds and do their research. Thats one of the perks of social media. Here’s what I do: I take the research done by many “social media experts” along with personal insights and experience, and build out a plan and schedule for what makes sense for the business. Can a small business gather and post on Twitter 14 times per day? 2 times per day on Facebook, 1 time on LinkedIn? Do they have the bandwidth? Most likely not. If they want to get ahead of the competition, they are going to put fuel on that fire to make sure they stand out and produce more than the recommended average level of content. In Summary, Provide Value Discover more about how you can build your business using social media: That Selling on Social Media Thing, You’re Doing It All Wrong I have avoided writing this follow-up blog post like the plague. Maybe its just me being greedy and expecting the world from small business. I really wish I didn’t have to write this, but small […] Some of us were unlucky enough to remember life without social media. 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