GHETZ, LLC
CORAL GABLES, FLORIDA

About Us | Who We Are by Ghetz Ghetz was set up by Moema Pimentel and Joao Conrado, both from Brazil. They identified a gap in the market for high quality yet sustainably made shoes at competitive prices. Joao and Moema met in 1998 and formed a business partnership close to their roots as well as their hearts. Born in Franca, one of the shoe capitals of Brazil, they have shoemaking in their blood. As natural entrepreneurs, they have a very organic style of management and are open, friendly and flexible in business. They established an office in London with a Ghetz team that is hands on and truly international, with people from South America, Europe, Asia and the UK. Such a multicultural melting pot brings diversity and a depth of experience resulting in a vibrant office culture. Moema and Joao started Ghetz Footwear in 2004. After just three years, their Anatomic & Co brand had become one of the top 10 brands selling men’s shoes to independent stores in the UK. It was shortlisted as ‘Brand of the year’ for the Drapers Footwear Awards 5 times. Joao has studied mechanical engineering and trained as a lawyer in Sao Paulo, having spent five years in the legal department of German multinational BASF, at their Brazilian Headquarters. He has worked as a lawyer at legal firms in Sao Paulo and has dealt with big commercial contracts and litigations in Brazil. We expect high standards from our suppliers for first-class products. In turn, we aim to deliver high standards – with one another and to our customers. We never stop trying to reach even greater heights of success – but only if we can achieve them honestly and fairly. We love our planet and we look after our stakeholders. We only work with brands that share our vision, ethical business approach and responsibility to employees and the environment. We also seek out innovative ideas to help our brands flourish further. We have been very impressed by the way that Ghetz have been launched and promoted into the British market over the last few years. The company supports the independent sector with their honorable trading ethos and their support of IFRA. Their product is highly recommended. The seriousness and commitment of the Ghetz entrepreneurs made all of us at Abicalçados certain that the company would achieve great success. They have followed a path of strong growth, investing in strategies that can leverage Brazilian brands worldwide. We feel very proud to be able to count on partners of this ranking. The Society of Shoe Fitters are delighted and proud to have Ghetz as an Associate Member. Our organization is made up of professionals who like to work with companies who create good quality footwear and the brand Anatomic Gel ticks all the boxes. We are pleased to have the Ghetz Ltd as a BFA member. Their UK management team lead by Joao Conrado, have shown a consistently high level of professionalism and they have shown an ongoing focus in providing great customer service to both their independent and multiple footwear retail customers. Their product have become recognised for high quality materials and an innovative level of comfort. Ghetz