GEEKS WHO DRINK LLC
BROOMFIELD, CO

Geeks Who Drink LLC is a dynamic Florida company specializing in connecting geeks, gamers, and trivia enthusiasts with local businesses through its innovative Pop Culture Quizzes. With origins tracing back to its incorporation on September 28, 2015, the organization operates out of Albuquerque, NM, but has expanded nationwide with weekly quiz sessions hosted in over thirty locations across various states. The core business model revolves around generating traffic for host pubs by engaging audiences interested in pop culture themes such as Game of Thrones and Harry Potter. Through these themed quizzes—typically at a cost of $5 per participant—the company offers participants an exciting blend of entertainment and competition, with prizes generally distributed in the form of venue gift certificates. Geeks Who Drink supports its host venues by providing all essential quiz materials, including answer sheets, pencils, posters, and table tents. The organization cleverly leverages sound systems at the venues and maintains a vibrant online presence via social media platforms like Facebook and Twitter to promote repeat business. Their clients often report tripling their revenue after joining the program, although specific financials are confidential. In terms of operational requirements for partner pubs, Geeks Who Drink demands minimal provisions beyond maintaining engaging quiz atmospheres by offering ample beverages—excluding water due to local regulations—and highlighting upcoming quizzes using displayed posters. An additional benefit includes digital recapitsulations which serve as powerful marketing tools. The company's leadership team consists of John Dicker (MEMB), Christopher Short, and Mike Ferril—all playing instrumental roles in shaping its trajectory since last reinstating on April 1, 2022. Prospective candidates for new venues are encouraged to participate in a quiz beforehand, though prior performing experience is not necessary.