FRUIT FOOL LLC
MIAMI, FLORIDA

Fruit Fool LLC is a vibrant e-commerce company that's passionate about bringing fresh produce straight to people’s homes. With roots stretching back to Caribbean Gold Delivery Inc., Fruit Fool captures the quirky spirit of its founders, particularly Iftah Mashav and his brother Yariv. Their journey began by supplying South Florida residents with weekly fruit deliveries for eight years. Starting off small, they built a loyal customer base of 400 before taking their passion nationwide. The name 'Fruit Fool' perfectly captures the duo’s playful decision to leave their corporate jobs behind, igniting a new path centered around fresh produce and making it more accessible. Iftah Mashav's rich journey includes consulting for US News & World Report, studying Physics at Georgetown University, entrepreneurial ventures in India, and IT consulting in Washington DC. Returning to Miami sparked his determination to change the way people enjoy fresh ingredients at home. With ambitions to open nationwide offices, Fruit Fool is committed to offering consumers fresher, more colorful produce at fair prices while ensuring farmers are paid fairly. The company leverages a skilled team of sales professionals and agricultural experts who collaborate closely with growers, importers, and agriculture consultants to uphold the quality that customers expect. Headquartered in Miami, FL, Fruit Fool LLC is incorporated in Florida (File Number: L12000033401) and has its registered offices at 1101 SW 20th Ave. Managed by Iftah Mashav and supported operationally by Executive Martha Mashav, the company remains focused on innovation. Although it was recently reinstated effective October 2, 2023, Fruit Fool continues to expand its impact. It keeps innovating in produce delivery with operations active as of their latest annual report date, April 22, 2024.