FRUIT FOOL LLC
MIAMI, FLORIDA

Fruit Fool LLC is an innovative e-commerce business dedicated to delivering fresh produce directly to consumers, rooted in a rich legacy of family entrepreneurship. Founded as a reincarnation of Caribbean Gold Delivery Inc., Fruit Fool represents the passion and unconventional spirit of its founders, particularly Iftah Mashav, who, alongside Yariv Mashav, initially served South Florida with weekly produce deliveries for eight years, catering to 400 customers. Named to epitomize the founders’ whimsical departure from corporate careers in favor of pursuing their love for fresh fruit and improving accessibility to quality produce, Fruit Fool LLC operates under Iftah's vision. After extensive experiences as a consultant for US News & World Report, studying Physics at Georgetown University, entrepreneurship in India, and IT consulting in Washington DC, Iftah returned to Miami with the determination to revolutionize how people access fresh ingredients at home. The company aims to establish offices nationwide, ensuring that fresher, tastier, and better-priced produce is available to consumers while providing farmers fair compensation. Fruit Fool LLC operates through a dedicated team of sales professionals and agricultural experts, working alongside a network of growers, importers, and agriculture consultants to maintain the high standards its clientele expect. Incorporated in Florida on March 8, 2012 (File Number: L12000033401), with registered offices at 1101 SW 20th Ave, Miami, FL (Phone: (888) 697-8597), Fruit Fool LLC is guided by Iftah Mashav as Manager and supported operationally by Executive Martha Mashav. The business has been recently reinstated, effective October 2, 2023, and continues to pursue innovation in produce delivery with its last annual report recorded on April 22, 2024.