FOCUS CAMERA LLC
BROOKLYN, NY

If you can swing official access, it’s worth it to shoot from the floor. Start with smaller games and smaller colleges. The smaller the school, the more likely they are to grant official access to photographers without connections. (They want free exposure.) If you get in early, you’re likely to get access to bigger games later in the season. If you don’t know where to ask permission, seek out the sports information officer, or SID. Like most professional sports photography, there’s an aspect of spray and pray at play here, and an entry level DSLR won’t cut it. Turn on high speed burst mode. You want to use a camera with solid AF tracking to keep subjects sharp even as they fly between hoops. While many of your pictures end up looking the same, you’re less likely to miss a crucial shot. Plus, since burst mode captures so many pictures, we recommend shooting in JPEG instead of RAW. While you lose some versatility in post-production, you gain a lot more space to store all those shots. Dedicated to helping the next generation of artists achieve their creative goals, Focus Camera is a photography and imaging retailer from Brooklyn, New York. We offer top notch brands, along with comprehensive guides, videos, and reviews. With a brick-and-mortar store and an ever-growing online market, we are proud to serve millions of customers worldwide. It all started with a little camera shop in Brooklyn. Established in 1966 by Abe Berkowitz, Focus Camera served the New York Metro area in a brick-and-mortar store on 13th Avenue. With a dedicated staff, industry experts, and products from leading manufacturers, it quickly earned a reputation for professional excellence in photography and imaging. Today, we still support a retail store in Brooklyn with the same enthusiasm as our first family-owned business. Focus Camera was a pioneer in e-commerce, expanding our platform to an online global audience in 1995. Our website, www.focuscamera.com, boasts digital cameras, camcorders, tripods, and photo printers along with binoculars and telescopes. With a 100,000+ square foot warehouse and over 200 employees, Focus now serves millions of customers worldwide. We value our community, which is why we love to give back. From hiring local to hosting benefits and working with education agencies, Focus Camera works to build a better tomorrow. We support programs like ‘Volumes of Joy,’ which provides books and gifts to orphan children on their birthdays, holidays, and summer vacations. We also work with the New York Seminary, an institution devoted to the advancement of women’s leadership. Company