FLORAVINA INC.
FORT LAUDERDALE, FLORIDA

With proven success in producing both online and offline strategies that generate revenue growth and increase market share, he has served as Head of Product Development for a $600M direct mail company, Director of Marketing for an online lead generation firm, and as Creative Director at two online entertainment companies and for several national newsstand magazines. An accomplished copywriter and editor skilled in effective sales and marketing communications, Eric was an in-house sales copywriter for one of the largest direct mail publishers, was a featured writer for Discovery Channel, and co-founded a sales and leadership training company for executives, entrepreneurs and emerging companies. Before taking his position as co-founder and CMO of lifestyle start-up, FloraVina, Eric was the Director of Marketing at the largest independent financial ratings agency in the US, where he increased revenues by over 50% in his first eight months. Eric is a bestselling author and was an adjunct professor at the Art Institute of Fort Lauderdale. With 20+ years’ experience in Commercial Design on both the agency and client side. Linda specializes in: “Creating compelling digital & visual medium to drive business results”. Gaurav has led development teams in various aspects of the flower industry the last 10 years on the retail, wholesale and development side. His understanding of technology and flowers in instrumental in helping the FloraVina IT team achieve its goals. Product Development Manager Marshall possesses a comprehensive understanding of global floral importation, distribution, production and product placement. Marshall is skilled in all aspects of formulating and executing the demanding vigor of a high growth and profitability through planning and execution. Marshall is a results oriented leader who possesses a proven record of accomplishment in developing outstanding products and programs, programs which have brought value to channel partners, company growth and increased stakeholder value. Marshall has specialties in the following fields of business: Knowledge and understanding of mass markets and large retailers with emphasis to drive the growing business; Inventory systems with perishable and non perishable products ; strong motivational, innovative, and interpersonal skills; proven leadership with the ability to influence, develop, and empower customers and employees to achieve objectives with a team approach. Sofanna has worked over 20 years in large multi location floral operations both on the retail, instructional and wholesale side. She is a expert in hard and fresh good procurement and holiday planning. She managed all purchasing for a 10M flower company most recently. If you love flowers and always wanted to know the secrets to creating truly impressive flower arrangements… while also having a blast with friends… then you need to join us at one of FloraVina’s events near you! Our experienced instructors provide everything you need for a memorable, one-of-a-kind experience that’ll release your inner floral designer, even if you’ve never put a stem in a vase before!