FIERCE BEARDS LLC
DELAND, FLORIDA

The reason we take pride in it, is because when a soldier finds a passion for something, he or she will stop at nothing to create the best product available. A soldier will conduct his or her business with integrity, pride, honor, and discipline. The product will never be watered down. Corners will never be cut. Fierce Beards founder Brannon Williams started his foray into the beard industry immediately following the end of his time in the U.S. Army. Tired of shaving every day, sometimes with no water and an old, rusty razor, Brannon vowed to never be clean-shaven again. Upon growing his beard for the first time in five years, he was quickly reminded of the need for proper beard maintenance. And so, leaving no experiment untested, no article unread, and no expense spared, Brannon would go on to formulate his own beard oils and balms, perfecting them over the course of three years. Yet the thought of sharing these products with the public never crossed his mind…until he met Christine. As his partner, she convinced Brannon that he was making something special, and that the rest of the world deserved access to this superior product. Thus, we proudly bring you our lineup of premium, hand-crafted beard oils and balms.