EXPANDED VISION MARKETING LLC
OCALA, FLORIDA

Today’s Small Business Marketing Plan There is little question that in today’s world, some type of internet marketing must be a part of every small business’ marketing plan. You could hire professional Search Engine Optimization services that can run thousands of dollars and may or may not be effective depending upon the knowledge and expertise of your professional. Companies that wish to compete on a national level or are in a competitive industry, like real estate, may want to consider SEO. Expanded Vision Marketing does not specialize in SEO, however we have highly qualified affiliates who can handle your SEO needs. You could also do some social marketing: there’s Facebook, Google Plus, Twitter, Pinterest, Linked In, Tumbler, You Tube, and the list goes on with new additions all the time. This is not what we do either – but you guessed it, we have qualified affiliates who can help you with your social media. Expanded Vision Marketing helps local businesses create effective Google local listings that rank, and other listings in the most popular internet directories, so that your customers can find you when they are looking. For many local business this is sufficient to get that increased internet traffic they are looking for at a price they can afford. Yellow Page books went out with corded phones. If you are like most people today, your yellow pages book has a shelf life of about 10 seconds (the time it takes to walk it from where it dropped on your front porch to the trash) or you are just not entirely sure where it might be. That is because the majority of people under 50 no longer use the yellow pages to find local businesses offering services they need – they look it up on the internet. So unless your target market is 55 and older, don’t waste your money on yellow page advertising. You need to invest where your market is looking… Google has recently changed their search algorythms to give favor to local businesses when the search is for a local keyword. For example, if you were searching for ‘lawn mower parts’ you wouldn’t necessarily care if the part was local or across the country – you just want the best deal from the most reputable company. Therefore, ‘lawn mower parts’ would not be considered a local keyword. However, if you were looking for ‘hair salon’ or ‘italian restaurant’, you wouldn’t want results from too far away. Google now tracks the IP address of each searcher and knows their approximate location. They use this information to provide the businesses with the services nearest in both description and location to your search. Because of this change, a carefully constructed or modified