EXCELLENT MARKETING RESULTS, INC.
CLEARWATER, FLORIDA

Excellent Marketing Results, Inc. FOR FREE CONSULTATION It's simple, we have been creating successful infomercial campaigns since 1984. We could give you a bunch of "fluff" but the statistics speak for themselves. That's why we provide historical infomercial marketing campaigns with "before" and "after" examples to show what really counts... return on investment. A Problem Moving Product Off The Shelf When the makers of “Keep Smokers Tooth Polish” came to us in their primary problem was to move their product off the retail shelf. This particular ad campaign was a good lesson in market research. Market research is always utilized in our advertising campaigns so we sent a survey team to find out what the smoking public was really looking for when it came to toothpaste. The answers came back but it was not something the client was looking for. They had a fixed idea as to what they thought the best creative should be. It took a while but we finally educated the client on the merits of market research. After understanding how important this was to success or failure, the client went along with utilizing the survey results in the TV campaign. The end result was a very successful commercial that pushed product off the shelf for three years with no changes in the commercial. Do you want more new business? Do you have questions as to whether your product is right for TV? Excellent Marketing Results, Inc. FOR FREE CONSULTATION Excellent Marketing Results, Inc. Infomercial Performance Before Excellent Marketing Results making it one of the top infomercial products for that year. You'll notice that we are giving you statistics as opposed to "fluff" on these campaigns. When it comes infomercial products the only thing that counts is the return on investment. It is not about ProLong Super Lubricants manufactured an excellent oil additive that enhanced engine performance and longevity. By all rights it should have been a great infomercial product. Yet the company’s marketing efforts, including a television infomercial, ended up a dismal nine year failure with zero market share and almost no retail sales. The day we met with them about an infomercial marketing campaign, they were $500,000 in the red! So this was a prime example of having the correct infomercial product that could have been worth millions and millions of dollars, yet to date there was no profit. This is one of those great stories we love to tell. When we first started running the infomercial test campaign and the initial numbers came in, a phone call was placed to the CEO. You have to understand the basic scenario here. This person had spent nine years of his life with a great infomercial product, yet to date had not seen any profits. This phone call with the results could have been just one more time to explain the failure, just one more time as to why the television infomercial was not working. It could have been one more time with one more blow to a person who had not yet given up, even though no one would blame him for doing so at this point. Instead of giving him the actual numbers, we told him what we paid for the infomercial time. Then we told him how many orders came in. We sat quietly while he did the math. And then… at the other end of the phone there was dead silence, and finally a very very long sigh of relief. It's a good thing no one was watching him because we are sure that tears welled up in his eyes. . Prolong products went from almost a zero retail presence to over 20,000 retail stores in less than two and one half years! "I want to thank Excellent Marketing for the first-class performance they have done in the production of the Prolong infomercial. Also the purchase of television airtime for its televised campaign and the state-of-the-art methodology employed by your company in the area of measurement of sales and advertising performance." Thomas C. Billstein, Director The Carbite Golf Company created a golf putter they believed was superior to other putters on the market. In other words, they were like a multitude of companies that created golf clubs each year. But most of them failed when using conventional marketing approaches instead of infomercials. Why should the Carbite Polar Balanced Putter be any different? Would it work as in infomercial product? Excellent Marketing created Carbite Golf's initial infomercial and in their first year they went from a three million dollar-a-year company, to of successful campaigns. Excellent Marketing Results' experience spans an extensive variety of products and services. Partial list of credits By Excellent Marketing Results, Inc.: Excellent Marketing Results, Inc. FOR FREE CONSULTATION A Beverly Hills firm needed a way to generate leads for their Dali Limited Edition Prints. These gorgeous prints were simply not moving the way the should. A When Excellent Marketing Results produced a TV infomercial to drive in business, the firm had no idea what they were in for. After the first two days we pulled the campaign off the air. Why? Not because it was a failure but because the company They had to hire new staff to handle the huge influx of new business before continuing to run the TV ad. Once everything was in place we started running the infomercial again and they had a multi-million dollar banner year. Do you want more new business? Do you have questions as to whether your product is right for TV? Excellent Marketing Results, Inc. FOR FREE CONSULTATION