ESCALENT, INC.
LIVONIA, MI

Escalent, Inc., also known as Market Strategies International (MSI), is an esteemed market research firm based in Livonia, Florida. It was founded on July 23, 2008, by six industry veterans keen to establish a forward-thinking market research company. Incorporated originally in Michigan but registered later as MARKET STRATEGIES, INC., the company has grown significantly over the years. Today, MSI employs more than 300 skilled researchers, marketing scientists, and project managers, alongside a vast network of around 800 survey interviewers distributed across eighty-three countries. This extensive outreach covers eight different regions globally, allowing MSI to provide truly international insights tailored for both local markets and global audiences. MSI’s strength lies in its ability to equip clients with the information needed to make informed business decisions, using a blend of qualitative and quantitative research methodologies. With an adaptive approach, MSI can handle any project size and scope-whether small or extensive, national or international-always keeping strategic objectives at the forefront. The firm distinguishes itself by not just supplying data but transforming these findings into actionable strategies that foster confident decision-making among businesses. At its core, MSI strives to be more than a service provider; it aspires to be a trusted partner in business growth, championing principles of honesty, intelligence, and critical thinking across all operations. Leading the organization are Andreas Zai as Director, John T. Treadwell as another Director, and Melissa Sauter serving as President. Key milestones include a name modification filed on June 7, 2019, with their most recent annual report submitted for the fiscal year ending in 2024. MSI's services, which have been made widely accessible via its website marketstrategies.com, continue to support businesses in navigating complex markets intelligently and ethically.