ESCALENT, INC.
LIVONIA, MI

Escalent, Inc., doing business as Market Strategies International (MSI), is a distinguished market research firm with its headquarters in Livonia, Florida. Established on July 23, 2008, and originally incorporated in Michigan under the name MARKET STRATEGIES, INC., the company was founded by six executive leaders in market research. Today, MSI boasts a robust team of over 300 researchers, marketing scientists, and project managers, supported by approximately 800 survey interviewers spanning more than 75 countries across eight regions globally. MSI is renowned for empowering clients to make informed business decisions through the application of both qualitative and quantitative research methods. The firm's extensive global network integrates its skilled professionals with localized data collection teams worldwide, providing bespoke solutions whether projects are small-scale or expansive, domestic or international. MSI emphasizes an adaptive response tailored to each client's needs while consistently emphasizing overarching strategic goals. MSI differentiates itself by not only delivering market research data but also transforming these insights into actionable strategies that drive confident business choices. This commitment underpins the company’s broader mission of being a trusted business partner rather than simply a vendor. The ethos of honesty, intelligence, and critical thinking is embedded in every team member's approach to ensuring meaningful outcomes. The senior leadership comprises Andreas Zai, Director; John T Treadwell, Director; and Melissa Sauter serving as President. Notable corporate events include a name change and amendment registered on June 7, 2019, with the last annual report documented on February 8, 2024, for fiscal year 2024. MSIs services are accessible online through their website at marketstrategies.com.