ENROLLMENT CATALYST, LLC
SEMINOLE, FLORIDA

st important need for your school. Without students, your school cannot fulfill its mission. With more students, your school has the opportunity for greater impact in your community. Unfortunately, many administrators do not have an effective strategic marketing plan to accomplish their enrollment goals. For the past eight years Rick Newberry has worked with school leaders across the country to develop their marketing and enrollment plans. One of the needs I discovered is that school administrators need more than a marketing and enrollment plan—they need a coach to help them implement their plan. This is how I can help you. Enrollment Catalyst partners with schools like yours to provide annual strategic planning and coaching to implement the enrollment management and marketing systems, strategies and solutions needed to reach your goals. The program begins with a comprehensive assessment of your current strategies and processes, and then help you implement “best practices” from schools across the country. It’s a personal, one-on-one approach in which I am your coach for the most important area at your school—your enrollment growth. How can we help? Enrollment Catalyst partners with independent schools across the U.S. and Canada, providing annual strategic planning and coaching. Through our consulting, we focus on four core areas: Every school needs a clearly defined plan for enrollment management. We come alongside you to set goals, identify resources needed to reach them, and develop a process for measuring your success. Our tactics help you work toward both short- and long-term goals, rather than focusing solely on projections. With more competition than ever, schools must be intentional about marketing strategy and execution. We’ll partner with you to help you think intentionally and creatively about brand identity, your school’s story, and how to reach both internal and external audiences. Focusing on word-of-mouth marketing and measurable online strategies, we help you discover solutions that get results. Each school has a unique set of challenges. Some are dealing with staffing issues or ineffective leadership. Others have no clearly defined plan for enrollment and marketing. Some struggle with retention, while others find it difficult to connect with new families. We get to the root cause of your problems and help you solve them. Developing strategies to help reach your goals What works for one school may not work for another. We begin with a comprehensive assessment of your current strategies and processes, and then help you implement “best practices” from schools across the country. It’s a personal, one-on-one approach. With a coach focused solely on the most important area of your school — your enrollment growth — you can rest assured that the plans you’ve invested in creating are being executed well. Do you need help responding to your school’s unique challenges and opportunities? Enrollment Catalyst can help you create and execute a strong enrollment management plan and marketing strategy. Rick Newberry, Ph.D., is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment. His expertise in enrollment management strategies, marketing planning and institutional brand development provides in-depth educational consultation to independent, private and faith-based schools across the nation. With over 25 years of educational leadership experience in both higher education and K-12 levels, Rick has served as the executive director of development and enrollment management at a private university and as well as head of a large private school. Through his successes and expertise, Rick has helped many schools throughout the nation achieve their strategic marketing and enrollment goals. How can we help? Rick Newberry has worked with many schools to develop their enrollment and marketing plans as well as to provide ongoing coaching through the Enrollment Catalyst program. The following is a partial list of clients: Enrollment Catalyst Providence Christian Academy, Murfreesboro, TN How can we help? in NC, about his work with schools in helping to implement online marketing strategies. I have known Andy for about nine years and have referred many schools to his company (his company designed my website and e-Book). His insights are invaluable to school leaders considering how to best implement online strategies as part of their marketing effort. SEO is all about high-credibility, organic search results; it’s about doing the right things with the content and the code to earn better search results. Lastly, a content strategy can contribute credibility and build school brands through a variety of ways. With valuable, consistently updated content on their site, schools can establish themselves as experts in their community. A strong content strategy should be executed across a range of media: blog posts, social media, videos, infographics, ebooks and more. By aligning a content strategy with a greater marketing goal, such as key enrollment seasons, schools are able to zoom in on particular demographics to provide valuable information to the right people at the right time. On the other hand, a school that has dedicated time and money to creating an exceptional website experience for interested families is sending a simple, clear message: ‘We’re glad you’re here! How can we help? Let’s start the conversation.’ School websites should be simple to use and aligned with their brand. Additionally, they should be mobile-friendly and feature content focused on the interests of specific target audience rather than an ‘urban sprawl’ of links.” As a marketing and design firm, you have chosen to design websites on WordPress. Can you describe the benefits of using WordPress?