END2INFINITY LLC
SANTA ROSA BEACH, FLORIDA

Traditional industries such as engineering, construction, and municipal utilities move at their own pace. Innovative solutions and new business models are fads that rarely impose disruption or change. Yet, a confluence of social collaboration and proven technologies drive an unavoidable truth. The “Adversarial Behaviors” present within these industries are in peril. Value is in demand and people, process, and technology that promote and drive collaboration are competitive differentiators. CivilForce is about transforming the under-served and misserved municipal public works, utilities, and energy industries via untapped business capabilities and partnerships. Harold Laski’s changing the rules quote is a personal favorite and timeless testament that continues to be demonstrated in all walks of life. The modern day New England Patriots are the latest case of an organization embodying this philosophy In my engineering and consulting professions, I continue to reference Laski when making a point to push beyond traditional thinking with customers, partners, and colleagues. In today’s modern business environment, there are more distractions and noise that limit organizational throughput. In addition, communications, collaboration, and trust seem to be weakening in the face of overwhelming mountains of data. Question is how should individuals and organizations level the playing field today and challenge traditional practices that sustain conditions unsuitable for victory. . American TV’s favorite antisocial maverick doctor Gregory House frequently proved patients were lying when it was in their interest to be truthful and trust the team treating their mystery affliction. Political affiliations and pop culture aside, “lying” continues to challenge openness and honesty in the business world. From fake news to conspiracy theories, the ability to decipher fact from fiction is now essential to understanding and making the right decisions. In parallel, organizations continue to throw money at problems through new technologies and process improvement initiatives. These investments commonly fail due to entrenched workforce behaviors that rely upon disinformation and adversarialism. The challenge is finding the right motivation and incentives for individuals and teams to see an alternative way forward. Taking a leap of faith in adopting a new game and set of rules that increase the likelihood of winning. is a practical idealism that can be applied to customers, partners, and colleagues. As humans, we want to be trusting and look for win-win scenarios, especially during times of great opportunity. However, as personal and professional life lessons provide, it is only a matter of time before finding oneself on the wrong end of the trust equation. These lessons learned commonly promote and establish protective behaviors and walls, like the Berlin Wall, that do not come down quickly or easily. In a perfect world, business transactions would be direct, open, and honest where both parties benefit. Reality, on the other hand, is represented by competing Excel spreadsheets, passive aggressive emails, gaming of contracts and awards, and invoices submitted with hidden surprises. While these behaviors have become the norm, an innovative shift is actively occurring made possible by Cloud platform solutions. These platforms are changing the game by putting everyone on the same field together. The rules are made clear and present with open dialogue between all parties. Organizational transactions and individual interactions become part of the searchable historic record. In situations where parties to a transaction do not trust one another, the platform serves as an omnipresent playing field level. Essentially, these platforms provide an antidote to bad behaviors.