ECOMCRO LLC
LAKE MARY, FLORIDA

At EcomCRO we believe a continuous, structured conversion rate optimization process is crucial to driving meaningful results. We also believe that data should drive decision making. Our full process contains over 100 individual steps and components that we have refined over time, specifically for online retailers. The information that follows provides a high-level overview of our conversion optimization process. Everything starts here. Clean, actionable data is the cornerstone of any serious optimization initiative. This stage typically lasts 30 days on the initial pass, but this can vary based on your site’s traffic, and the amount of data we can collect to derive statistically significant information. This is an exhaustive process that collects both quantitative vs. qualitative information in the effort to understand your business and customers as thoroughly as possible in a short time frame. We dive deep into your analytics data and implementation. We set up custom reports to determine performance in key areas, find leaks and drill deep into segmentation to find what’s working and what’s not. We investigate your marketing channels, uncovering new opportunities for both driving more volume and improving ROI. We will also perform a thorough implementation audit and provide recommendations to capture necessary data that may be missing or inaccurate in your implementation. Next up is Discovery. During this stage we take all the data, we gathered during Research analyze it, and provide recommendations and test hypotheses. All of this is prioritized against the estimated impact on your business vs. the level of effort/resources required to implement. Data driven design gives you the best chance at success. Often beginners jump right into this stage with reckless abandon and then wonder why their “test” didn’t produce meaningful results. While it’s important to maintain brand standards and create aesthetically pleasing customer experiences…it’s even more important to create positive business results. We appreciate your interest in EcomCRO. Please complete this form to tell us how we can help you. If you do not meet the volume recommendations, we can still help. Please contact us for a complimentary discovery call with a Senior Analyst. We will work together to determine an appropriate strategy to help optimize your business. By the end of this period, we typically drive improvements that provide a positive ROI for the investment in our services over the next year. Our agency approach is data driven, and a redesign is no exception. We have extensive experience in creating designs built for high conversions out of the gate. Even so, there is always a risk associated with rolling out an entirely new site. To help mitigate this risk, we do a complete analysis of your existing site and determine what’s working and what’s not. With these lessons learned, we begin the design process by wireframing core pages; home, category, product detail, checkout flow, etc. Once the information architecture is determined the designers take over and create a beautiful site. While it’s important to maintain brand standards and create aesthetically pleasing customer experiences…it’s even more important to create positive business results. For this reason, we will not argue over personal preferences that we feel may have an adverse impact on site performance. Have you ever wanted to have a group of proven online marketing veterans with a track record of success in e-commerce take a look through your programs and provide strategic recommendations to improve performance? If so, our Growth Marketing services are for you. We provide strategic services for all digital channels and full-service management for paid search and other PPC channels. If you need full-service management for channels outside of this (SEO, affiliate, social media, email, etc.), we have a group of agencies we work closely with and have thoroughly vetted to assist with these services. We appreciate your interest in EcomCRO. Please complete this form to tell us how we can help you. EcomCRO specializes in conversion rate optimization for e-commerce. We provide services to help online retailers improve usability, conversion rates, customer retention and ROI with a proven data-driven process. If you’re an online merchant that wants to improve revenue and profitability, you are in the right place. EcomCRO was founded by e-commerce veterans, responsible for hundreds of millions in online revenue. We know what works and what doesn’t because we’ve been on the other side of the table. If you’re looking for a trusted partner who will take the time to understand and significantly improve your e-commerce business, you’ve found them. Process is everything. Without a robust, time-tested process you’re just guessing. At EcomCRO we believe a continuous structured process is crucial to driving meaningful results. Our process is custom-tailored to the specific needs of e-commerce retailers. We are interested in developing long-term relationships by adding significant value to our clients, not racking up billable hours. If we don’t think we can help you generate a meaningful return on investment from engaging our services, we’ll tell you right out of the gate. Once the data collection and audit is complete, we’ll drive into the data. We’ll leverage this to find all of the areas that your site can be improved, prioritized by estimated impact on the business and difficulty to implement. You’ll get a detailed report from all of this work. Once the tests have gathered statistically significant information, we’ll analyze the results. Each time this cycle is complete, we gain a deeper understanding into your customers and new questions will surface. Validated learning yields business results. Not satisfied with your current marketing performance? We will do a deep dive into your channels and provide strategic, design, copywriting, targeting recommendations. We also offer full-service management for paid search.