EARNEDMEDIAUNLIMITED, LLC
ORANGE PARK, FLORIDA

, the true benefit of earned media is in utilizing the trade press that caters to an industry group and the local papers that serve a community to attain goals in marketing, public relations, and business development. These periodicals have the highest saturation rate for a target group and are also the most widely read. In addition, these papers are much more willing to publish pieces submitted from outside sources. One of the keys to his own publishing success and that of the clients' of EARNED MEDIA UNLIMITED, is the "boots-on-the-ground" approach. Too many press and media professionals feel that firing off a once-a-week press release and returning reporter phone calls within twenty four hours is doing their job. It is the employer and client who suffers from this methodology. After op-eds and other submissions are placed in periodicals, EARNED MEDIA UNLIMITED then endeavors to distribute copies to other interested parties. For example, if an article on international trade regulations was placed for a law firm, copies of it after its publication would then be sent to potential clients. Through this effort, clients of EARNED MEDIA UNLIMITED can generate additional business and maintain a presence in the target media market. Politicians can send their published articles to their voter lists and issue group memberships to engender support.