DOTDASH MEDIA INC.
NEW YORK, NY

The growth came after the company deliberately tore down its old site, gutting much of its musty, early 2000s content, replacing it over the past two years with five entirely new brands. It all makes for an unexpected comeback story in a medium not known for second chances. Still, what exactly was the company thinking? CEO Neil Vogel told Business Insider that when he recommended to management a full About.com teardown a few years ago — including to chairman Barry Diller — he warned them of the risks. And he also told them that it was possible that About.com could end up going under if they didn't do something drastic. "The algorithms didn't like our content anymore," Vogel said. "And we did a pretty good job of making advertisers not want to touch us." Our proprietary data and targeting platform helps you reach your audience at the moment they need you most — their moment of intent. Demographics tell you who someone is. Magellan can tell you what that person cares about.