DOMAIN MILLWORK, INC.
PONTE VEDRA, FLORIDA

ICANN, Verisign and Godaddy demonstrate 3 key components of domain registration. ICANN is the governing body for domain names, Verisign is the company responsible for .com TLD and Godaddy is a registrar that is licensed to sell domain names. How “Brand-able” is the domain name? How easy and memorable will the business be able to make the domain name to consumers? These are questions that come into play when select a domain name based on brand-ability. This part of the equation also has a large impact on the domain name value. When selecting a brand-able domain name, using different combinations of TLD’s to make words makes for very neat results. For example, Delicio.us bookmark tool, BennyBlan.co for Benny Blanco from the Bronx or Millwork.it for Domain Millwork ad campaign, “Millwork it!”. It is us to you to brand the domain name. Just keep in mind that if using a non .com TLD for a brand-type domain name, it is best to also acquire the .com domain name as well. The more relevant data that is available and accurately reviewed, the better the domain name selection will be. Using the points listed above will help create the best research results to select the domain name. Domain names are generally selected for three reasons. The first is brand-ability, the second is direct type-in traffic and the third is exact-keyword search volume. The brand-ability of a domain name is really up to what the business can make the market think. Direct type-in traffic volume of a domain name is only known if the domain name holder is currently using visitor tracking software. The Domain holder should be open to showing you this data prior to the sale. Exact keyword search volume may be discovered by using the Google AdWords keyword difficulty tool. This article goes into detail each of the three reasons listed above. Please remember that the phrase “in-general” is used. It is acknowledged that each domain selection is unique. This data should be used as one of many formulas to be used when going through the domain name selection process. The end-result data is valid and valuable. Defining the Online Business Model for the Domain Name There are many different online business models to choose from when development a domain name. Picking the best domain name based on the type of traffic (volume and demand) takes experience and a little luck. It is the goal of DomainMillwork.com to use unique and original content. At times we find that using referral sources provides the best and most credible user experience. Click here to view a list of The main mediums that provide access to website traffic include organic search, paid search, direct navigation, referral and social referral. Descriptions of each traffic medium is detailed below. Social media builds a network of referral traffic from loyal users. Social media also allows the user to talk directly to the customer instantly. Popular Social Media mediums include Facebook and Twitter. Click here to read the Domain Millwork section on a project is different than that of the project selection phase, although is encompasses similar data. Competition research reviews the design, layout, conversion process, content and business model of the top organic websites that perform well for the target keywords. Next, we will identify where the target search traffic spends time online when trying to find or learn about the service(s) provided by our site, for example: a person looking to buy a walk-in shower for the elderly may also be found reading an installation guide on a home improvement forum. We want to match the industry brand for this product and/or service so that our site is consistent and perceived as relevant. To start, the planning of the website must be mapped out in a workflow diagram that identifies all process options a site visitor or member may engage in when on the site. Each of these site visitor types must be defined in a matrix so that software customization requirements are clear to the programmer. Visitor types may include: registered member, anonymous visitor, administrator and other customer site user types as required by the business model. The final part of planning is making sure that all of the project elements add up to equal SEO success. This includes may pieces, including: page name, image name, content, page structure, page software selection, programming language and site workflow. The website development process is the execution of the research and planning phases. During development the following elements are completed: website creative design, html generation/CSS/slicing, server set-up, software programming, testing, content implementation, analytics integration and search engine submission. With testing complete, the site is ready for search engine submission and indexing. After the site has been successfully indexed the site will begin bouncing around in the organic search result arena. After a couple weeks the site will stabilize within the search results, which gives us a good idea on how the site is ranking and what we need to do with the strategic marketing campaign. The domain name is the foundation of your website. It is the URL customers and search engines will use in referring to your website. If natural search engine traffic is important to your business, it is important to select a domain name that contains the keywords your SEO campaign will target. For example, “Miami SEO” service located in Miami would want to pick the domain name MiamiSEO.com or TheMiamiSEO.com. The keywords in the domain name will help the search engines understand what your site is about and what terms the site should appear for during natural search. This is only 1 part and not required, but helpful in SEO. The website should be well developed and free of crawl errors. This makes sure that search engines will be able to successfully crawl all pages of the website and understand what your business is advertising.