DIRECTIONS RESEARCH, INC.
CINCINNATI, OH

It’s like getting conjoint results without the complexity and costs. You provide the initial content and options. The variations can be anything – benefits, images, claims, packaging and more. Respondents build their most and least desired configuration and we model the data to identify the optimal combinations. Our multi-faceted approach to menu development, Menu IQ, offers you solutions for each step of the process to help ensure your menu items are optimized. Want to know how you compare to the competition? Directions is one of the only firms to offer competitive context through menu satisfaction norms. We can also consolidate these menu insights with other financial and brand findings into a custom integrated digital dashboard. From baseline assessment of your current menu to identifying new opportunities, Menu IQ will help you to ensure your best plate is served. Direction’s approach to brand tracking – SmartTrac – incorporates key elements of traditional brand tracking, but it also integrates truly discriminatory brand evaluations, attributes that cover both strategic and tactical brand considerations and overlays market conditions. The results align with sales and engage business partners. You get a high degree of brand change sensitivity through our R2 ranking and ratings system and we fuse multiple data streams (social, scanner, POS, etc.) to give you one cohesive view. SmartTrac incorporates custom and interchangeable modules. This approach helps position your tracker as the go-to-resource and keeps it fresh and relevant for your business partners year after year. In this new digital age, words and charts alone won't cut through the clutter to allow your business partners to see the real insights of research. Deliverables need to grab attention with an engaging and easily understood story. Every day, our analysts take complex data and carefully craft deliverables that distill and present key insights to draw in our clients’ business partners. All Directions analysts have been trained in storytelling and visual design and can collaborate with one of our on-staff graphic designers for more complex visualization. Directions utilizes foundational and multi-faceted research approaches to answer your global business questions. And we are very serious about the security of your data. Directions regularly completes a SOC 2 Type II audit and a HIPAA/HITECH review. Optimizing financial products, services and customer experiences is not easy in an ever changing digital world. Our experience is deep. We work in a wide array of business verticals: credit/debit cards, loans, taxes, financial planning and insurance. Consumer targets range from underbanked to affluent. Digital bankers and Millennials are current hot targets. B2B include SBOs, financial planners, and the C-Suite. Our solutions go even deeper. We apply a number of conventional and new techniques to answer a myriad of business questions. And we are very serious about the security of your data. Directions regularly completes a SOC 2 Type II audit and a GLBA (Gramm-Leach-Bliley Act) review. Our creative and flexible analytical approaches provide clients with both the key influencers on overall impressions, as well as consultation and recommendations on how to improve overall guest experiences. Why Directions for Qualitative? We know your business. Our overall perspective on your needs means better designs, better insights and better direction across the whole discovery process. We are not just focus groups. Our expertise in full spectrum of methodologies, including hybrid and online methods to maximize time with your target and get deeper meaning. Everyday, we leverage creative techniques and approaches to go beyond standard rational answers and tap into the underpinning emotions and drivers. And our reports tell the real story and are always insightful and action-driven. Driving change in this dynamic market space demands flexibility, innovation, and speed. We bring custom research and analytic solutions to help global clients stay ahead of changing market conditions and customer needs. Our knowledgeable tech and telecom researchers have decades of experiencing helping some of the largest brands in the industry. Everyday, they use their expertise to see beyond the data; developing actionable insights to drive your business forward. Everyday, we arm our CPG clients to help them better innovate, and deploy effective strategies across numerous categories including: It’s like getting conjoint results without the complexity and costs. You provide the initial content and options. The variations can be anything – benefits, images, claims, packaging and more. Respondents build their most and least desired configuration and we model the data to identify the optimal combinations. Our multi-faceted approach to menu development, Menu IQ, offers you solutions for each step of the process to help ensure your menu items are optimized. Want to know how you compare to the competition? Directions is one of the only firms to offer competitive context through menu satisfaction norms. We can also consolidate these menu insights with other financial and brand findings into a custom integrated digital dashboard. From baseline assessment of your current menu to identifying new opportunities, Menu IQ will help you to ensure your best plate is served. Direction’s approach to brand tracking – SmartTrac – incorporates key elements of traditional brand tracking, but it also integrates truly discriminatory brand evaluations, attributes that cover both strategic and tactical brand considerations and overlays market conditions. The results align with sales and engage business partners. You get a high degree of brand change sensitivity through our R2 ranking and ratings system and we fuse multiple data streams (social, scanner, POS, etc.) to give you one cohesive view. SmartTrac incorporates custom and interchangeable modules. This approach helps position your tracker as the go-to-resource and keeps it fresh and relevant for your business partners year after year.