DIRECTIONS RESEARCH, INC.
CINCINNATI, OH

Directions Research, Inc., established on May 26, 2015, is a Florida-registered company headquartered in Cincinnati, Ohio. The firm specializes in providing sophisticated research solutions across various business sectors including financial services, technology, telecom, and consumer packaged goods (CPG). Directions stands out for its innovative approach to optimizing product offerings through comprehensive data analysis tools such as Menu IQ for menu development and SmartTrac for brand tracking. Menu IQ delivers multi-faceted insights into each step of the menu development process, ensuring that clients optimize their products effectively. Additionally, Directions Research offers competitive context by integrating financial and brand findings into custom digital dashboards, allowing businesses to monitor their standing vis-à-vis competitors comprehensively. Their approach is characterized by a unique blend of traditional methodologies and advanced analytics tailored to meet dynamic market demands while maintaining data security rigorously through regular SOC 2 Type II audits. Brand tracking with SmartTrac captures detailed brand evaluations that link strategic and tactical elements with real-time market conditions, providing clients with an integrated view from diverse data streams like social media insights and POS transactions. Directions Research positions SmartTrac as a fresh and adaptive tool crucial for business partners year after year, offering custom modules to retain relevance. The company’s research goes beyond standard offerings by engaging in creative qualitative methods and deep data analysis to provide actionable insights and innovative solutions. With seasoned expertise across multiple industries, Directions Research supports clients' efforts to advance their businesses effectively in a rapidly evolving digital landscape. Their client-focused services are reinforced by an elite team of analysts skilled in storytelling, visual design, and strategic consultation. Among its leadership, key personnel include President James Lane, Vice President Janice Brinker, and Secretary Steve Wilde. With a commitment to secure data handling validated through GLBA reviews and an active annual filing schedule (next report on April 12, 2024), Directions Research maintains its standing as a reliable and forward-thinking research provider. For more details, visit their website at directionsresearch.com.