DETAILS FLOWERS, LLC
ORMOND BEACH, FLORIDA

DETAILS FLOWERS, LLC is a pioneering florist software company headquartered in Ormond Beach, Florida. Founded by Corrine Heck, a seasoned professional with over two decades of experience in the floral and event industry, DETAILS FLOWERS has revolutionized how florists manage their businesses. The platform was inspired by Heck’s desire to make tedious tasks like calculating, drafting, and procuring flowers more efficient for her new flower business, leading to the development of robust software designed to streamline operations across the floral supply chain. Since its launch in May 2015, DETAILS FLOWERS has helped hundreds of florists across the United States. Recognized for its innovative approach, the company won the Crummer Graduate School of Business at Rollins University’s annual Business Plan Competition in 2016, which spurred interest from investors and wholesalers. The platform offers comprehensive solutions for proposal creation, event planning, and financial management, aiming to enhance profitability for florists down to every floral arrangement while ensuring a seamless experience for grower and wholesaler partners. Based at 307 West Granada Blvd., Ormond Beach, DETAILS FLOWERS operates under the leadership of Corrine Heck as CEO and Gregory V Heck. Their team comprises passionate professionals like Samantha, who combines her knowledge of flowers with an active lifestyle, and Linda, known for her enthusiasm for floral designs. Together, they advocate a business approach centered on user-friendly technology that eliminates repetitive tasks while fostering connections within the industry from farm to florist. With operations rooted in Florida since its incorporation on November 7, 2014, the company has been recognized as an FLAL under the filing number L14000173755. It maintains transparency with annual reports and updates to stakeholders, most recently submitted on January 8, 2024. For more information or inquiries, DETAILS FLOWERS can be reached at (386) 255-9594 or via its website detailsflowers.com.