DAYBREAKCREATE INC.
CLEARWATER, FLORIDA

Doing what communicates I now do both: writing and editing. My focus is on making sure written communication really communicates — in other words, that it achieves its primary aim, whether that is to instruct or promote or entertain — by using the correct forms and the best “wavelength” for the purpose. Of course, there’s no law against just sitting down and starting to write. But doing the following steps, as soon as you can do them, will improve your focus as you put your book together and will save time in the long run. Whether you are going to author your book with help from a ghostwriter or you intend to write the whole book yourself, thinking through the following things will make your book easier to launch and to complete. There are many good reasons to write one. Knowing why you’re doing it will keep you on track toward achieving your goal for the book. Is it a memoir that you will give as a gift to family members? Do you want a NYTimes bestseller? Is it a consumer-level how-to guide, or a technical book for members of a profession? For example, if you are a healthcare professional, recall what your patients like best about your methods and what skills or information have most often helped them. In addition you can recall what your patients feel is important about the subject you have chosen for this book — what they would want to hear more about. You can add to the data contained in your experience by doing some research. Amazon book reviews in this subject area could be a good source of information on what questions or problems your audience seems to be most interested in. Online and in stores, look over other books in the same subject area to find out which have won awards or sell best. That way you can learn about what readers like to read by taking a close look at these books. At the same time you can also decide on how to title and present your own book so it has an approach that is clearly different from the others. For example, if you are a dentist, you may find that there are already several books on the dangers of tooth decay; but another subject that is dear to your heart, how to help children have stronger teeth to resist decay, is not covered by any existing books. do your best to picture the finished product: DaybreakCreate, Inc. exists to help create written communications that resonate: big communications, or little ones — from corporate white papers to blogs, from magazine articles to full-length books. I’d like to hear from you. Please get in touch and tell me what I can do to help with your project.