CRUICKSHANK CONSULTING, INC.
NAPLES, FLORIDA

We are a privately held management consulting firm, specializing in the delivery of innovative solutions to challenging strategic and operational problems. Our consultants have an extensive background in marketing and business strategy, as well as writing and design proficiency. We offer a full suite of integrated strategic and tactical business services, including market analysis, proposal and new product development, and marketing plan development and implementation. Cruickshank Consulting also offers team building, Our Mission We will provide direct and measurable benefits to our clients through increased revenues and decreased expenses. We will drive brand and business growth for our clients using innovative operational and marketing strategies, actionable business development plans, and compelling proposals. We will provide effective process improvement strategies, executive coaching and team building services. We offer the flexibility to merge all of the support of a commercial design firm with the intimate attention of a boutique consulting group, providing solid, measurable results tailored to meet your needs. Cruickshank Consulting focuses on ethical business practices while helping business owners realize the full potential of the various marketing channels. We collaborate with our clients to attract more sales, increase profits and lower marginal costs, employing both traditional and innovative marketing approaches. We have a proven track record of helping companies of all sizes meet their most fundamental challenges, and we can help your organization to become bigger, smarter, stronger, and more competitive. Proposals & Business Development We are passionate about working with our clients to win new business. We develop effective growth plans and train proposal teams to win more government and commercial contracts. A company is successful when employees work together toward the same goal. Let us work with your management team to boost your organization's synergy. Branding & Product Development An effective brand strategy gives you a significant edge in increasingly competitive markets. Let us work with you to revitalize your corporate image or develop a new product launch to improve your competitive position. Your business is important to us. We offer our clients direct and measurable benefits, either by increasing revenue or decreasing expenses. We will help you understand your operational strengths and weaknesses, as well as your competitive position in the industry. Following an in-depth operations analysis, we will develop a systematic approach to help your organization optimize its underlying processes to achieve more efficient results. I would highly recommend Cruickshank Consulting. After doing research and careful consideration there would be no question on who I would hire to create my website. I sat down with Elizabeth she went over my options, ask what my wants and needs were. I was not disappointed she nailed everyone of them. This is why I would highly recommend you do the same. Thanks Elizabeth and I look forward to working with you again in the near future. I worked with Dr. Cruickshank for about one year and later contracted with her to help our company with several other projects. Elizabeth is extremely efficient and knowledgeable. She is a strong leader with the ability to build and motivate teams. She brings energy and creativity to her work and is dedicated to providing her clients with the highest level of performance. As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. This is where Elizabeth excels - she has what it takes to create an effective brand and not just a clever advertising campaign. Elizabeth hit the ground running and designed a brand and marketing strategy to help improve the image and visibility of our company. She completely overhauled the design of our website. She re-tooled our logo as well as our products and services and created a marketing plan that worked for us. I would recommend Dr. Cruickshank without reservation. Elizabeth was instrumental in assisting with the marketing strategy and implementation related to a key company branding effort. She was able to assist with both the conceptual and practical areas related to our branding initiative. Additionally, she assisted us with multiple client projects as a subject matter expert in business development and brought this same strategic approach to our client projects. Elizabeth brings energy and creativity to her work and is dedicated to providing the client with the highest level of performance. I had the pleasure of working with Elizabeth on the development and implementation of our new website and re-branding of our company. She was focused and knowledgeable and was able to quickly see the key issues and address them, from conception to successful completion of the project. Elizabeth always had a positive and creative approach to our projects needs. I look forward to working together with her in the further. Kevin McDonnell, Healthcare Analytics Business Executive I am a firm believer that all of us need coaches and that we need to be regularly coached. Even though Elizabeth has a wealth of subject matter expertise, it's her methodology and the way she engaged me as my coach that was so meaningful and action oriented. The way she guided me to solutions that I could make happen was absolutely extraordinary. The things she said and how she said them was remarkable because of how empowered I felt. Another thing that I can say with absolute certainty is that Elizabeth is one the most-skilled, most-effective listeners that I've ever met. Her ability to process what I say and turn it into meaningful coaching is phenomenal. Elizabeth receives my highest recommendation. So if you are looking for a coach, regardless of how senior or junior you are, reach out to her...