CRITICAL BENCH, INC.
CLEARWATER, FLORIDA

Critical Bench, Inc., founded by entrepreneur Mikael Westerdal on October 10, 2006, is a well-known name in the fitness world with its headquarters in Clearwater, Florida. The brand has built quite a reputation for inspiring people to reach their fitness goals using engaging and motivational tools. Its primary online hub, criticalbench.com, offers a unique space where members can connect with exclusive content from famous athletes and fitness experts. To celebrate three decades of influence in the industry, Critical Bench was showcased at the 30th Anniversary Arnold Sports Festival, acknowledging its innovative approach and lasting impact on the fitness community. The company values personal attention to each member's journey through initiatives like their 'VAULT' program, which customizes access to coaching and training resources. Beyond publishing, Critical Bench actively supports its members by providing product assistance and handling order-related questions through dedicated helplines. Operating under Florida state law with the official filing number P06000129485, Critical Bench maintains transparency and accountability in all business practices. The latest annual report from April 23, 2024, details their ongoing commitment to these standards. Leadership at Critical Bench is led by CEO Mikael Westerdal and Vice President Courtney Westerdal. With a mission focused on empowering individuals, the company continues to set the bar for creativity and quality in health and fitness.