Criterion Global is the leading independent, international media buying consultancy
We are the international media buying consultancy of choice for top global brands + holding companies. Criterion Global brings to its clientele the strategy, tactics + organization to effectively advertise in an international media marketplace. We use focused international media planning and buying strategy to generate tangible bottom-line results. Since our founding, we've held that advertising should be measurable, scalable, response-driven and cost-effective.