CMP ADVERTISING, INC.
MIMAI, FLORIDA

Ricardo Arroliga, founder and Creative Director of CMP Advertising, has over 30 years of experience in the South Florida advertising industry. Over the years he has been honored with many creative awards, including ADDYs and the BASF. And although he loves winning awards (hey, who doesn’t?) his proudest achievements are creating results-driven marketing campaigns for his clients and the accounts he has been privileged to work with. Some of these include auto dealerships, healthcare companies, supermarkets, discount pharmacies and real estate developers. When he’s not strategizing or creating campaigns, he enjoys playing a hard game of racquetball. In order to develop a winning advertising strategy, we create an overall “sketch” — a tool that illustrates key information about your product or service. The sketch relays the “story” about the product, as well as insights about the consumer and the way he or she relates to that particular product. This process yields key information that helps us organize and create an advertising campaign that effectively reaches your target audience and goals. We believe in communication and shared knowledge with our clients from the very first handshake. Our top management takes an active role in day-to-day activities, because you’re best served when we’re by your side and well informed. We’re constantly learning, whether it’s about your business or industry, or the latest technology, and seek to continually improve our strategic plans in order to better meet your goals. Advertising should make a product or service memorable, and establish a strong connection with consumers. CMP takes an integrated approach to advertising, employing a variety of tactics, both online and off, always with a creative flair to make your message stand out. Our media team consists of seasoned media experts — professionals with a thorough knowledge of demographics and a mastery of the principles of media. Working closely with both the account and creative teams, we design creative media strategies that successfully reach the audience in the market for what you sell. Using both qualitative and quantitative research, our team pinpoints your core demographic. This enables us to precisely plan and buy media while maximizing return on your marketing investment. Profit from our experience in marketing to Hispanics. We are well versed in the Hispanic market, understand the uniquely different communities and know how to establish a culturally relevant connection with each. Whether in traditional or new media, we know how to connect with these consumers with work that reflects the cross-cultural sensibilities of the ever-growing Hispanic America. In a constantly changing environment, CMP ensures you're part of the social community by devising strategies that develop content, utilize technology, and monitor key analytics, helping your brand to make deeper connections with consumers. Paired with a solid traditional marketing plan, social media can give your company the competitive edge it needs. Ricardo Arroliga, founder and Creative Director of CMP Advertising, has over 30 years of experience in the South Florida advertising industry. Over the years he has been honored with many creative awards, including ADDYs and the BASF. And although he loves winning awards (hey, who doesn’t?) his proudest achievements are creating results-driven marketing campaigns for his clients and the accounts he has been privileged to work with. Some of these include auto dealerships, healthcare companies, supermarkets, discount pharmacies and real estate developers. When he’s not strategizing or creating campaigns, he enjoys playing a hard game of racquetball. In order to develop a winning advertising strategy, we create an overall “sketch” — a tool that illustrates key information about your product or service. The sketch relays the “story” about the product, as well as insights about the consumer and the way he or she relates to that particular product. This process yields key information that helps us organize and create an advertising campaign that effectively reaches your target audience and goals. We believe in communication and shared knowledge with our clients from the very first handshake. Our top management takes an active role in day-to-day activities, because you’re best served when we’re by your side and well informed. We’re constantly learning, whether it’s about your business or industry, or the latest technology, and seek to continually improve our strategic plans in order to better meet your goals. Advertising should make a product or service memorable, and establish a strong connection with consumers. CMP takes an integrated approach to advertising, employing a variety of tactics, both online and off, always with a creative flair to make your message stand out. Our media team consists of seasoned media experts — professionals with a thorough knowledge of demographics and a mastery of the principles of media. Working closely with both the account and creative teams, we design creative media strategies that successfully reach the audience in the market for what you sell. Using both qualitative and quantitative research, our team pinpoints your core demographic. This enables us to precisely plan and buy media while maximizing return on your marketing investment. Profit from our experience in marketing to Hispanics. We are well versed in the Hispanic market, understand the uniquely different communities and know how to establish a culturally relevant connection with each. Whether in traditional or new media, we know how to connect with these consumers with work that reflects the cross-cultural sensibilities of the ever-growing Hispanic America. In a constantly changing environment, CMP ensures you're part of the social community by devising strategies that develop content, utilize technology, and monitor key analytics, helping your brand to make deeper connections with consumers. Paired with a solid traditional marketing plan, social media can give your company the competitive edge it needs.