CHUCK SCOTT, INC.
TARPON SPRINGS, FLORIDA

Chuck Scott’s Professional Overview The intersection of communications, management, computing technology and business innovation continues to be the common denominator of my life and is what makes me unique. While perhaps a geek at heart, I was business school trained in accounting and entrepreneurship at Babson College (Boston Massachusetts), followed by more than ten entrepreneurial years as President of Avanti Screen Graphics, Inc. (Ridgefield Connecticut) – a just-in-time marketing manufacturing company that worked with leading communication teams, such as: Bank Leumi, Chase Manhattan, GTE, IBM, Juran Institute, NFL, NHL, Pepsi, Toys ‘R Us, The White House, and Union Carbide. During college, I took several courses in management information systems, computer programming (e.g., Pascal), and worked at night as a systems administrator for an insurance company, mostly managing reels of tape and system backups. Instead of using industrial silk-mesh screens and machines to print client messages onto various substrates, I now help clients print their messages onto computer screens and TV screens. It was during my three-year tenure on the Board of Directors for the Screen Printing Association International (Washington DC) in the late 1980s, that I started to fully comprehend the unfolding global shifts from digital advancements and their sweeping impact across the fields of communications – radically impacting communication providers and industries – e.g., overnight, typesetters and expensive stand-alone typesetting gear were obsolete with Photoshop 2.0. Initially I served as The Avanti Group’s new business director, but it was in part during these early years and my growing frustration dealing with “techies”, that I made it a goal to become digitally fluent in order to better serve my customers and better understand my tech partners. And seriously, I say this too because one of my just-in-time-marketing landlords, who at the time ran a large global construction company, confided to me one day, “You know Chuck, when I started my business I knew every detail of building construction, even down to the level of how much it cost to move a wheelbarrow of bricks on the 2nd floor from one side of the building to the other side.” “Sweetheart, I’ll help you write and dance with your songwriting just like authors and writers work with their words and word processors – e.g., to be able to cut’n-paste, save versions, build, shape, edit, spell check, etc.” … Thus, knowing how to work with audio, video, graphics, and text, whether for your own blog, or for your company, is a good thing – one that only provides options to win in new ways yet undreamed! In addition to being a professional creative consultant, Chuck Scott is also a writer, photographer, documentary filmmaker, web developer, and business strategist. With business school roots, decades of entrepreneurialism and impressive roster of clients, Chuck specializes in helping individuals and teams leverage multimedia and web technologies for maximum success (e.g., information architect; WordPress Multisite architect).