CEOEFFECTIVENESS LLC
TAMPA, FLORIDA

springs from knowing who we truly are, not who we think we are. Self-Awareness, Emotional Intelligence, Self-Knowledge: The path to lasting business success. At CEO Effectiveness we love to discover the most effective way that we can help you become more than you ever thought you could be. We are leadership experts, trainers, executive coaches, presenters, scientist-practitioners, psychologists, writers, and expert confidential guides. Our knowledge base is profound and dynamic. We are experts at helping leaders and consultants gain greater access to themselves and their untapped potential. In this respect, we have two important observations: of your present state, not of your potential. To accept that your results represent some limit on what is possible is like assuming that blood chemistry can never change, no matter what you do! Yet, that is precisely how most of us live out our subjective lives, protecting the illusion that we already know who we and in spite of frequent inklings that we are leaving our real potential on the table, long-standing habits are triggered to reduce the dynamic tension and self-realization is yet again postponed. We believe and have cross-validated with many top leaders that although levels of self-awareness may be an accurate description of current functioning it is not a measure of potential. Our focus is on untapped potential and we have developed programs and services to help top leaders and coaches gain extraordinary levels of personal mastery, interpersonal effectiveness and adaptability that they may have assumed was out of reach. Founder and CEO William (Bill) Anton has a thriving practice working with top business leaders and executive coaches. He is the author of two recent books on business and personal mastery: Business Success through Self-knowledge (2013) and Ascend: Forging a Path to Your Truer Self (2015) Working with his strategic team, Dr. Anton has worked with outstanding companies and top leaders to help enlarge their engagement with themselves and their capacity to create their own futures. WE ARE We are leadership experts, trainers, executive coaches, presenters, scientist-practitioners, psychologists, writers, and expert confidential guides. Our knowledge base is profound and dynamic. Our services are confidential and we do not list our clients without expressed permission in writing to do so. Our mission is to transform organizations by starting with their top leaders. Gallup recently reported that only 30% of the workforce, including leaders, are actively engaged in their work; 70% are disengaged and 20% of them are actively disengaged! Leaders who believe that their self-appraisal is unchangeable direct their energy to squeezing more out of the 30% because they make the same assumptions of the workforce as they do of themselves. We help leaders see that their engagement in transformational learning for themselves is the key to engaging the 50% who are not actively disengaged. Leaders who engage in personal mastery by challenging their mental models are in the best position to transform their organizations. We are experts in helping leaders and coaches achieve greater personal mastery. All things change when you do. When the emphasis is on transformational learning in addition to knowledge, skills execution becomes the norm and the company improves in adaptability, engagement, and begins to welcome rather than fear change. We recognize that working with top business leaders and coaches is the most cost-effective strategy for achieving desired business outcome. We are experts at understanding, delivery, execution, measurement, and presenting metrics linked to improving human functioning and the powerful variables linked to them. Some of these include the impact of beliefs, modeling, neuroscience, emotional intelligence, organizational development, motivation, developing empathy, social/emotional learning, interpersonal communication, team dynamics, and engagement. Simply put, if you desire is to exceed your expectations of what might be possible, let’s have a conversation to help clarify how we might help you achieve the results you desire. PROFOUND & LASTING BUSINESS SUCCESS. Profound and lasting business success begins with the leader. Building an organization that continuously evolves and innovates requires much more than self-awareness and observation. Leaders must first transform themselves into instruments of change. That is what we do. In his groundbreaking work, William D. Anton, Ph.D., unearths this elusive kernel of business success and shows us how to climb the mountain toward knowing our truer selves. Only when we know ourselves as we truly are can we relate to ourselves and others in a way that transforms our companies and our lives. CEOE is dedicated to changing the face of business by creating leaders who are powerful change agents because they have accepted the invitation to know themselves. "Take heed of your disconfirming instances to grow and prosper. This book has the potential to take you on a life-altering journey. Read it and grow cognitively, behaviorally, emotionally, and spiritually." New York Times bestselling author “No one climbs life’s mountain alone. Ascend shows how we can say “yes” to our higher self by becoming conscious of our choices. This book helps prepare the reader for the amazing journey of a purposeful life.” “This is a wonderfully written creative approach to understanding our personal journey. Everyone will find themselves in this wonderful story with summary insights offered along the way. A must read for anyone seeking inner knowledge or to help others in that quest.” is an innovative book embedded with powerful tools for leaders and offers an engaging way to share the path toward personal transformation with everyone. It presents a captivating allegory that helps leaders identify and break through long-standing beliefs that limit access to their innate potential for human happiness and exponential business success. Through the experiences of the characters in