CARDLYTICS, INC.
ATLANTA, GA

smarter business See where consumers are spending across stores, product categories, and geographies – both in-store and online. Our insights from historical purchase data help you identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Our proprietary technology powers bank loyalty programs that promote customer engagement, deepen business banking relationships, and strengthen bank marketing. Generate new revenue streams using the power of your purchase data, all without exposing your consumers’ personal information. – if only it could be harnessed. With deep insight into the complex regulations that financial institutions face, they designed a bank- and privacy-friendly solution that would also serve as the foundation for marketing technology and analytics. In doing so, they linked two major industries: banking and marketing. And Cardlytics was born. Today, Cardlytics operates with a clear goal in mind: Our solutions offer actionable insights and allow marketers to identify, reach, and influence likely buyers at scale. We also help marketers close the last mile and precisely measure the true online and in-store impact of marketing campaigns. Financial Institutions bring their online and mobile banking customers a targeted rewards program to help them save on the things they like to buy. As a result, FIs are able to increase engagement, loyalty, and revenue from their customer base. Mark joined TTV as a partner in 2008. He is the former vice chairman of CheckFree. His responsibilities included overseeing mergers and acquisitions, evaluating strategic growth opportunities for the company, developing strategic corporate relationships and supporting long-term business strategies. He was also a member of the CheckFree board of directors. Mark first joined CheckFree in 1982 as vice president of operations. He held numerous positions within the organization and was responsible for the development and launch of CheckFree’s commercial and consumer electronic funds transfer services and electronic bill payment and bill presentment businesses as well as the development of key strategic alliances and marketing initiatives. In 2000, he left his position as vice chairman of corporate development and marketing to form e-RM Ventures, a private investing consultancy focused on early stage payments-related companies. He continued to work with CheckFree executive management on strategic issues through his board of director position, and returned to CheckFree as vice chairman in February 2003. Prior to joining CheckFree, Mark worked for the Federal Reserve Bank and Bank One. He currently serves on a number of private companies’ boards of directors and he is currently the chairman of Venture Atlanta, and on the board of directors of the Technology Association of Georgia where in 2007 he was chairman. Mark holds an undergraduate degree from Miami University and an M.B.A. from the Ohio State University. Mark serves on the board of Bill.com, Cardlytics, ControlScan, FX Bridge and IAS. 3 of the top 5 cable & satellite T.V. providers, by U.S. subscriber counts Cardlytics operates with a clear goal in mind: to make marketing more relevant and measurable with purchase intelligence. We partner with more than 2,000 financial institutions to run their online and mobile banking loyalty programs, which gives us a secure view into where and when consumers are spending their money. At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients. We are all focused on making sense of the data we see to make it informative and actionable for our partners. smarter business See where consumers are spending across stores, product categories, and geographies – both in-store and online. Our insights from historical purchase data help you identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Our proprietary technology powers bank loyalty programs that promote customer engagement, deepen business banking relationships, and strengthen bank marketing. Generate new revenue streams using the power of your purchase data, all without exposing your consumers’ personal information.