CAMERON MOLL, LLC
SARASOTA, FLORIDA

I reached out to Andrew to understand his approach to writing job ads. Some of his remarks accompany my observations below. “The internet has a people problem.” Boom. Mozilla’s ad skips the banal company intro and immediately dives into the Why, as if to say, Only a couple sentences are needed to describe the people problem which, even if you skip, already has you hooked. A second mention in the closing line and a third mention in the perks underscores the enormous opportunity of helping to solve a problem inherently global in scope. Assuming your company values diversity—and I hope it does—diversity pitches are some of the toughest lines to master in job ads. Sure, you can take the easy route and tack on the trite “equal opportunity employer” line at the end. But chances are candidates will treat it just as that—a trite statement that has little meaning. The more challenging route, and the more effective one, is to make it clear that your organization values diversity innately. Mozilla’s ad contains one of the best pitches I’ve seen:  “We are committed to diversity and especially encourage members of underrepresented communities to apply.” Your entire job ad should support your company values, either directly or indirectly.