BURG COMMUNICATIONS, INC.
JUPITER, FLORIDA

The real conversation you’ve been wanting to have about you, your company, and your vision for the future. As Level Five grew, the need for a focused brand grew greater. We believe that brand is the external perception of who we are (i.e., the company’s culture). Developing our brand required a partner that not only held this belief true, but also had the skills necessary to understand and define culture. Only once our culture was understood could an accurate and effective brand be developed. Finding the right partner meant looking outside of the traditional brand strategy category as those companies typically measure external perception for defining brand, which is inherently limited. Owen has many years of brand experience, as well as the right philosophy, skills, and approach to truly perform brand strategy. Owen takes the time necessary to understand each component within an organization, leading to a well-formed strategy. One of his greatest tools for gaining insight is his ability to listen and observe in a nonjudgmental way. ODB provides invaluable analysis. This company has devised a process to use standard style and motivational testing, in conjunction with their qualitative analysis to provide remarkable insights into people and culture. Each of the assessments help to create a picture of the individual who influences a company’s brand, but the qualitative analysis is what creates a complete picture. ODB has a way of asking questions that helps individuals articulate their concerns and think through possible solutions. Their approach to interviewing helps the conversation move in unexpected directions and uncover valuable information. Their methodology used to gather their qualitative analysis with the data from the assessments is unlike anything I have seen before. ODB has developed an approach to show not only how someone may be in the wrong role, but also how they may be counter to an organization’s culture. As ODB’s expertise lies in brand, they continually look for ways to understand why a company’s culture can be out of sync with their brand. By analyzing both the people and the culture they deliver a process to help repair a company’s brand. I can’t imagine a company that wouldn’t see a value in this kind of service. Their analysis can not only help to repair brand and culture concerns but also can help identify when there are employees that may be counter to culture and causing discourse within the company. I would recommend ODB to any company that is struggling with their brand, their culture, or even with personal issues. Business Analyst, Kansas City, MO I have recently had the absolute pleasure to work with ODB/Burg Communications. Their approach to strategic planning and creative direction is profoundly unique. Their process emphasizes strong relationships with clients, which promotes a comfortable and personalized environment where organizational change can be carried out effectively. Owen’s calm manner and ambitious vision culminate to provide unprecedented service and success to their clients. I have known and worked with Owen D Baker for over 25 years. He is a capable thought leader who has a talent for making broad concepts come true. Whether it be for executive coaching, team building, strategy development, or personal coaching, I very highly recommend him. He has an unwavering commitment to excellence and the success of his clients. Very knowledgeable – ‘no bull’ approach. His unwavering commitment to doing the right thing anchors his vision and results in solutions that ‘stick.’ I highly recommend Owen as a business professional and as a person of very high integrity. Worth every penny… and then some. Owen D Baker has a gift for listening, directing, and coaching. I went through a change which caused a lot of indecisiveness in defining my own goals. Owen was able to concretely walk me through a process that helped me in evaluating where I had come from and where I wanted to go. Owen is quick to encourage and succinct in creatively communicating new paths and ideas. Owen is a treasure to anyone that has the pleasure of knowing him. Founder of private company, Los Angles, CA Owen D Baker was my sole provider for marketing materials for the launch of my legal consulting firm, and his company has done a fantastic job. I essentially started all of my marketing from scratch, including logo, website, display, brochures, business cards….with a very, very tight deadline. I looked at a number of agencies, but ODB was the only one willing to take on the project and treat it as their own. I spoke to Owen on the weekends and after hours, many times, and he orchestrated the project from beginning to end, meeting all deadlines, and ensuring that I received all of the materials I needed for my launch at an expo in Las Vegas. I must emphasize his very rare trait of treating my problem as his own. He made absolutely certain that the materials were perfect and managed all of the details so that they were there when I needed them. I have since received many comments on how very professional my materials look (and it is marketing agents making these comments). I have a cohesive, professional image, and I have ODB’s team to thank for it; I will certainly use their services in the future, and would encourage anyone to do the same. Their level of service always translates into the highest regard for their clients. They establish positive and ongoing communication with their client, so that there is a clear understanding of our needs. Projects meet deadlines, and the final product is always delivered to the client for approval in various media outlets without delay. We have been very satisfied with ODB’s work because of their ongoing dialogue and ability to interpret our needs. There are no surprises. At the end of a project, the client can sit back and be proud of what has been created and its delivery to the market. One particular characteristic that this company possesses is a unique ability to understand the client’s business and discern not just what the client wants, but needs. They understand the marketing process in our organization and culture as it relates to creating the right message and using the right channels.