BULLSEYE STRATEGY, LLC
ST. PETERSBURG, FLORIDA

We are grateful for the chance to do work that we love every day. We believe it’s our responsibility to pay that good fortune forward by giving back to deserving efforts in our community. A few of the causes that we support and endorse include Voices for Children, Boys and Girls Clubs, Junior League and Walk for Leukemia. Sign up now to receive Bullseye Strategy news and updates! Our senior level team brings you decades of expertise — we’re digital marketers, seasoned executives, business developers and strategic partnership architects.Combining client-side leadership with creative agency juices, we are well-positioned to work in small, fast-growth start-up environments as well as large matrix orginizations with multiple stakeholders.There’s a lot more we do that we’d love to discuss and we look forward to sharing more details during our next conversation! In the meantime, please meet our senior team: "Jon often sees opportunities others miss. He has a very critical eye and the ability to really study a business with fresh Jonathan Schwartz is co-founder and CEO of Bullseye Strategy, a digital marketing and communications agency in Fort Lauderdale, Florida, where he oversees business development, client management, and the overall strategic direction of the firm. Schwartz and partner, Maria Harrison, founded Bullseye in 2009 out of a passion to help companies embrace emerging technologies and leverage the power of the Internet to speed business growth. Since that time, the firm has experienced tremendous growth based on its strategic and results-driven approach to digital strategy and Internet marketing. The agency is focused on customer acquisition and loyalty and has worked with a diverse set of companies from industries such as entertainment, technology, media, real estate services, home services, hospitality, and more. Schwartz is a digital industry veteran with extensive experience in online media and partner marketing. He has successfully negotiated multi-million dollar partnerships with a range of high profile companies like Google, eBay, AOL, the NFL, and others. Prior to Bullseye, Schwartz served as vice president of business development and strategy at ContentNow, where he successfully negotiated agreements with media and e-commerce companies. He also worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products. Prior to Interval, Schwartz spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He transitioned to digital marketing from law, when he served as an attorney at a boutique law firm in New York. Maria is a digital marketing veteran with experience in both business-to-business and business-to-consumer markets. As President of Bullseye Strategy, Maria oversees new business development, digital marketing strategy, account planning and account management, resource planning, client relations, community outreach and general operations. Prior to co-founding Bullseye Strategy, Maria served as the Vice President of Marketing for interactive marketing training firm, Laredo Group. She was Director of Online Marketing for Interval International, an IACI company, and Global Partners Group, a financial securities trading firm. She founded and ran Key Promotions, which specialized in SEM and media planning / buying. In 2008, the University of San Francisco engaged Maria to develop their premier digital marketing certificate program. Tasked with both developing the University’s overarching curriculum and facilitating online instructional sessions, the program launched in 2009 and since then, hundreds of students have taken her introductory and advanced digital marketing courses. As Corporate Director of Marketing for Worth International Media Group, Matt spearheaded marketing direction for two proprietary travel trade brands (Recommend and Prevue), as well as the custom media division, including brand strategy, audience development, product development, content marketing, content channel development and social media. As Senior Account Executive for CKR Interactive, he led advertising and marketing strategy for two healthcare clients with advertising budgets near $1 million. He also served in other account executive roles, as well as Student Affairs Officer at Columbia Business School’s Executive MBA program. In addition to his deep digital, marketing and publishing experience, Matt brings a unique understanding into another critical aspect of marketing: storytelling strategy. He began his career in theater, with a Bachelor’s in Radio and Television from George Washington University and spent several years handling marketing, sales, budgeting and creative leadership responsibilities for eight off-Broadway productions, as Artistic Director for New York’s Praxis Theatre Project. Matt earned his Master’s Degree in Strategic Communications from Columbia University. He is also the published author of two books: Help Me Memorize and The Pepper Scale. Daniel's career began in 2004 in the athletics industry, having been accepted to an internship with the United States Olympic Committee in Colorado Springs, CO. In this role he worked on event administration and coordination for USA Hockey's InLine division. Following his time in Colorado, Daniel moved to Massachusetts for an internship with the Boston Red Sox, where he helped manage non-game day events throughout Fenway Park and Fenway Tours. 2004 was a great year for the team and Daniel and his fellow interns take full credit for breaking the Red Sox' World Series curse. From there, Daniel moved to the medical industry, where he was the marketing manager for a food sensitivity laboratory in South Florida. Daniel was responsible for all aspects of marketing, including print, trade shows, publications and digital. It was at this company that he ran his first AdWords campaigns, and a love for search engine marketing was born. He then moved to a medical events and education company where he managed an online education platform for physicians and healthcare providers.