BRICKELL INSURANCE LLC
MIAMI, FLORIDA

(1) To serve as a gateway for brick and mortar communities to highlight the culture and business opportunities within their areas. (2) To serve the members within these communities through the process of fostering and promoting products and services at a local level. (3) To help consumers moving into these communities to get to know the who’s who of each community and to quickly get acclimated to the business community. Acquired in 1998 by technology evangelist Wilson Alvarez, WelcomeToMiami.com is a one-stop, go-to site for everything related to Miami–from entertainment venues to educational institutions to business opportunities. This content-rich site registers up to 400,000 hits per month, serving both individuals and companies, both local and out-of-area. Between 1998 and 2016, the site offered little in the way of information about Miami. Instead, it primarily focused on building its SEO and marketing potential, as Mr. Alvarez speculated in the domain-name business, amassing an impressive inventory of Miami-specific URLs. This concept was soon taken to the next level by Steve Jobs with his landmark, high-impact use of the “i” prefix in such iconic products as the iMac, iPod, iPhone and others. It is impossible to name a more successful series of product introductions and their resulting, worldwide popularity. Adopting Jobs’ model, in turn, Mr. Alvarez created a separate website for each of the many local communities within Miami and branded the URLs with an “i” prefix, as in iKeyBiscayne.com, iCoralGables.com, and so forth. Thanks to this distinctive, memorable branding, consumers soon will learn that there is a single force behind each of them–one that they can trust to provide the accurate, comprehensive information they need. Brickell Avenue and Mary Brickell Village are sibling communities with very different personalities. Brickell Avenue, the financial district of Miami, is a section of US1 that crosses Miami River connecting Key Biscayne and Coconut Grove with Downtown Miami. It is punctuated by high rise office buildings housing international banks, law firms, multinational corporations and brokerage firms. It is known as Miami’s center for commerce with abundant class “A” office space, populated by young, upwardly-mobile entrepreneurs and executives who enjoy a luxurious lifestyle with a decidedly international flair. Hotels such as the Viceroy, Four Seasons, and the JW Marriott catering to corporate executives, provide a professional yet sophisticatedly-cool setting where executives can stay, work and play. BrickellAvenue and Mary Brickell Village are home to the highest concentration of steakhouses in Miami including Morton’s, Capital Grille, and Grimpa’s. Just west of Brickell Avenue lies a village, Mary Brickell Village, a relaxed environment complete with shady, tree-lined streets dotted with charming cafes, unique boutiques and trendy bars best known for Miami’s well- attended happy hours. Mary Brickell Village offers visitors and executives a respite from the bustling, corporate climate present on Brickell Avenue. It features events year round including a weekly Sunday market selling locally-made art, crafts and native plants.