BRANGENIX LLC
WEST PALM BEACH, FLORIDA

ABOUT BRANGENIX Founded by branding strategist and creative director, Gil Lavelanet, Brangenix is a creative and consulting firm that brands products, companies, and people. Clients include both large and smaller organizations seeking an objective competitive advantage to grow their business or who are in need of promoting new products and services. Gil’s career was born working with major New York advertising and PR firms before branching out independently servicing Fortune 500 and emerging growth companies. With a passion for nurturing talent as well as brands, his credits include being selected as one of 6 talent judges to evaluate exceptional students at New York’s prestigious School of Visual Arts. He has been awarded the acclaimed 4A’s Andy Award for advertising excellence, Graphic Guild Awards for design excellence, and called upon as guest speaker for business and college audiences including New York University, Baruch College, and New York Institute of Technology. His accomplishments as a writer include authoring a live show series for Hershey Park Entertainment and developing video and commercial scripts. As a process, Brangenix employs a holistic approach to brand development from creating a compelling voice to defining a brand’s visual identity. Interfacing with key personnel, counselors, and stakeholders, Brangenix takes pride in delivering tailored solutions unique to a company’s structure and culture. orking closely with clients to deliver personalized solutions is a key component of a Brangenix relationship, whether traveling with clients to doing independent field research to obtain a fresh market perspective. From content messaging to experienced visual design, Brangenix helps you define your identity while remaining sensitive to the inner workings of your organization. Goals are executed considering an organization’s short and long-term objectives. Working in concert, it creates a symphony for success. Brangenix provides objective insights concerning brand development while making useful recommendations to help you see the forest through the trees. This can include leveraging or naming product attributes and recommending product refinements that make up the essential nature or essence of your brand. Whether you need a selective makeover or launching a product from scratch, Brangenix can take you from point A to point Z utilizing many years of B2B and B2C experience. Sample categories include consumer electronics, transportation & logistics, fashion, financial markets, publishing & entertainment, sports marketing, medical, HVAC, and non-profit organizations. Video & Photography Production Brangenix works with a series of talented photographers and video professionals who have serviced major brands and A-List celebrities. From complex fashion shoots to corporate presentations, team members are carefully selected based on individual project needs. If you’re launching a new product, company or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming architecture, as well as interfacing with patent and trademark counsel to maximize efficiencies and as a client advocate during the process. Brangenix has extensive experience placing products in leading national and global chains. We work closely with your product development and sales team to develop creative messaging and tools that build excitement among retail buyers and motivate consumers at point-of-sale. Whether you’re launching a retargeting campaign or in need of a facelift for your website, we help you create meaningful content while employing impactful, beautiful, design. We work with your developers or recommend our own based on project need and technical complexity. Brangenix helps frame, name, package and sell new product innovations to make them attractive to investors and facilitate market introduction. Wherever you are in the development process, Brangenix will provide an objective analysis of your competitive landscape, while developing tailored marketing strategies that distinguish you from the pack. Events & Trade Show Production Putting on a trade show can be a bear. Brangenix has helped companies develop booths and promote their products in major international trade shows such as CES, Global Shop, The PGA Merchandise Show, Magic, Project, AHR Expo, IAFP, and the Food Safety Summit. Need help designing your booth? We can help you accomplish it efficiently and within budget. ABOUT BRANGENIX Founded by branding strategist and creative director, Gil Lavelanet, Brangenix is a creative and consulting firm that brands products, companies, and people. Clients include both large and smaller organizations seeking an objective competitive advantage to grow their business or who are in need of promoting new products and services. Gil’s career was born working with major New York advertising and PR firms before branching out independently servicing Fortune 500 and emerging growth companies. With a passion for nurturing talent as well as brands, his credits include being selected as one of 6 talent judges to evaluate exceptional students at New York’s prestigious School of Visual Arts. He has been awarded the acclaimed 4A’s Andy Award for advertising excellence, Graphic Guild Awards for design excellence, and called upon as guest speaker for business and college audiences including New York University, Baruch College, and New York Institute of Technology. His accomplishments as a writer include authoring a live show series for Hershey Park Entertainment and developing video and commercial scripts. As a process, Brangenix employs a holistic approach to brand development from creating a compelling voice to defining a brand’s visual identity. Interfacing with key personnel, counselors, and stakeholders, Brangenix takes pride in delivering tailored solutions unique to a company’s structure and culture.