BRAND INSTITUTE, INC.
MIAMI, FLORIDA

Who We Are Founded in 1993, Brand Institute (BI) was created on this principle: provide the most experienced professionals with the highest quality services in a timely manner at a competitive price. As we strive to deliver industry-leading nomenclature services based on our client's needs, we are ever changing our internal landscape to be more targeted and efficient. We recognized early on that we are only as good as our people and purposefully brought on, and retained, in-house healthcare and branding professionals to offer the best value, knowledge, experience and exceptional service to our clients. We understood the highly specialized nature of our business and decided to adapt traditional branding methods to be more specific to our healthcare, consumer and B2B clients’ needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (i.e., Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety & Regulatory Research and Design) and continuously innovated in each of these areas. These principles and the dedication of our people have allowed Brand Institute to become the world’s leading branding consultancy, with a portfolio of more consumer & healthcare brand names and identities than any other branding agency in the world! Our Mission To provide best-in-class strategy, name development, trademark screening, market/safety research and visual identity services to our valued, global clientele, delivered by 150+ of the most experienced and forward-thinking branding professionals in our industry. Brand Institute Healthcare Share of Market Brand Institute is the world's premier brand identity consultancy. Our brand agency portfolio of services includes brand strategy/architecture, name development, market research, regulatory and visual identity solutions. Drug Safety Institute (DSI), a subsidiary of Brand Institute, was created in 2004. DSI is dedicated to improving the safe use of Pharmaceuticals by providing a global, state-of-the-art research model for proprietary (brand and line extension) and nonproprietary (USAN/INN) nomenclature research. In addition, DSI offers a medication error prevention analysis associated with labeling of pharmaceuticals, biological products and medical devices. DSI also offers various risk management strategies to our clients. DSI's Mission Statement Drug Safety Institute, a subsidiary of Brand Institute founded in 2004, provides the global pharmaceutical and biotech communities with regulatory expertise, strategy, and best practices in brand name and nonproprietary (USAN/INN) name development, name safety research, and comprehensive regulatory solutions. Before her career at the AMA and BI, Sophia earned a B.S. in Biology/Chemistry (pre-med) from St. Joseph’s College, an M.S. in Medicinal Chemistry from the University of Chicago and an M.B.A. from Governor’s State University, Illinois. We asked Ms. Fuerst a few questions about her experience at those regulatory agencies, and what it’s like working for Brand Institute. BI: What do you like most about working for Brand Institute/Drug Safety Institute? I love being able to speak with and get to know our clients. I especially like that every new project brings a learning opportunity. There’s always something in the drug industry that’s innovative and new. There are a lot of biologics out there; now virtually 50 – 60 percent of what we work on are biologic type submissions. These include things like gene therapy, cell therapy, and fusion proteins…to me it’s just fascinating. It takes a long time. If there is no pushback from either committee and everything goes through very smoothly with no glitches, it’s 18 months minimum. That’s where our expertise comes into play. A lot of companies don’t know the process or the different aspects that can lead to committee acceptance or denial. A lot of people go in and make submissions on their own, and that’s why rejection rates are so high when they don’t come through us where we know all the rules and guidelines. I hate to admit it but I made a lot of those rules and guidelines when I was there! I developed an interest in chemistry and became really interested in the pharmaceutical industry as a result. What’s really helped me was getting my master’s in business…That is why I’m able to do the work I do! I’ve also always enjoyed puzzles, which I compare to a nonproprietary name and the way you can break it down. Making up words for a living…there can’t be anything better to do! All services are a la carte and conducted in-house by 175+ full time specialists at Brand Institute and its subsidiary Drug Safety Institute. This ensures highest quality, confidentiality, industry know-how, client/project customization, responsiveness and best value. We name more products than any other branding company in the world (over 3,000 to date) 286 years of combined tenure among Brand Institute’s 30-member Executive Team DSI Safety Experts = Former FDA, EMA, HC, USAN & WHO Government agency experts provide regulatory research best practices Brand Institute is the world's premier brand identity consultancy. Our brand agency portfolio of services includes brand strategy/architecture, name development, market research, regulatory and visual identity solutions. Brand Institute is the world's premier brand identity consultancy. Our brand agency portfolio of services includes brand strategy/architecture, name development, market research, regulatory and visual identity solutions. Brand Institute is the world's premier brand identity consultancy. Our brand agency portfolio of services includes brand strategy/architecture, name development, market research, regulatory and visual identity solutions. Brand Institute is the world's premier brand identity consultancy. Our brand agency portfolio of services includes brand strategy/architecture, name development, market research, regulatory and visual identity solutions.